Healthcare Marketing and Hospital Liaison

Job Title: Healthcare Marketing and Hospital Liaison
Location: Garden Springs Healthcare – Cleveland, Ohio Area

Position Summary

The Marketing and Hospital Liaison represents Garden Springs Healthcare within the Cleveland-area healthcare community. This position plays a key role in promoting the facility’s skilled nursing and rehabilitation services, cultivating strong referral relationships, and supporting community engagement. The liaison will regularly visit area hospitals to meet with patients, families, and discharge planners, ensuring a smooth transition of care and positive representation of Garden Springs Healthcare.

Key Responsibilities

Hospital & Referral Relations

• Represent Garden Springs Healthcare at Cleveland-area hospitals, serving as the primary contact for discharge planners, case managers, and other healthcare professionals.

• Conduct hospital visits to assess potential residents, explain services, and coordinate admissions in collaboration with the internal admissions team.

• Build and maintain strong relationships with hospitals, physicians, and other referral partners to drive census growth and strengthen referral pipelines.

Community Engagement

• Plan, organize, and host community-based events both on and off site to promote Garden Springs Healthcare’s services and enhance community visibility.

• Represent the facility at local health fairs, senior events, and networking functions.

• Develop partnerships with community organizations, senior centers, and civic groups to foster ongoing engagement.

Marketing & Outreach

• Collaborate with facility leadership to develop and implement outreach and marketing strategies that support census and growth goals.

• Maintain marketing materials and ensure consistent branding and messaging.

• Track referral trends, admissions, and outreach efforts, providing regular updates to leadership.

Customer Service & Communication

• Demonstrate professionalism, empathy, and responsiveness in all interactions with patients, families, and referral partners.

• Ensure timely communication and follow-up throughout the referral and admission process.

• Promote a positive image of Garden Springs Healthcare in all external and internal communications.

Qualifications

• Experience in healthcare marketing, hospital liaison, or admissions role (skilled nursing, rehab, or post-acute care required).

• Strong relationship-building and communication skills.

• Knowledge of Cleveland-area hospitals and healthcare networks required.

• Ability to work independently, prioritize effectively, and meet deadlines.

• Valid driver’s license and reliable transportation required.

Required Skills

• Experience planning and hosting community events.

• Familiarity with Medicare/Medicaid and discharge planning processes.

• Excellent organizational, communication, and presentation skills.