High End Fashion digital marketing specialist

Job Overview
We are seeking a highly skilled and innovative High End Fashion Digital Marketing Specialist to elevate our luxury brand’s online presence. The ideal candidate will possess a deep passion for fashion and digital marketing, with a proven track record of executing sophisticated marketing strategies across multiple digital channels. As a key driver of our brand visibility, you will develop and implement targeted campaigns that resonate with our discerning clientele, leveraging cutting-edge tools and techniques to maximize engagement, conversions, and brand loyalty. This role offers an exciting opportunity to shape the digital narrative of a premium fashion label in a competitive market.

Responsibilities

• Develop comprehensive digital marketing strategies tailored to high-end fashion audiences, incorporating SEO, SEM, social media marketing, and performance marketing techniques.
• Manage and optimize paid advertising campaigns across platforms such as Google Ads, Facebook Advertising, and other social media channels to increase brand awareness and drive sales.
• Conduct keyword research and utilize SEO tools to enhance organic search rankings, ensuring content is optimized for maximum visibility.
• Create compelling content for websites, social media platforms, email marketing campaigns, and other digital channels that reflect the luxury brand identity.
• Oversee content management systems like WordPress and other CMS platforms to ensure website content remains current, engaging, and aligned with branding standards.
• Utilize analytics tools such as Google Analytics and marketing automation platforms to monitor campaign performance, analyze user behavior, and generate actionable insights for continuous improvement.
• Collaborate with graphic designers using Adobe Creative Suite (Photoshop, Illustrator) to produce visually stunning digital assets that align with high fashion aesthetics.
• Implement conversion optimization strategies by testing landing pages, call-to-actions, and user flows to maximize online sales and lead generation.
• Maintain a strong understanding of e-commerce trends within the luxury fashion sector to refine marketing tactics accordingly.
• Coordinate email marketing initiatives aimed at nurturing customer relationships and promoting new collections or exclusive offers.
• Stay abreast of industry developments in SEM, SEO, social media management, and digital advertising to ensure the brand remains at the forefront of innovation in high-end fashion marketing.

Skills

• Proficiency with SEO tools such as SEMrush or Ahrefs for keyword research and site audits.
• Expertise in social media management platforms including Facebook Business Manager and other relevant tools.
• Strong knowledge of Google Ads (formerly AdWords), Google Analytics, and performance marketing strategies.
• Experience with content creation using Adobe Photoshop, Adobe Creative Suite, and graphic design principles tailored for luxury branding.
• Familiarity with WordPress or similar content management systems for website updates and content publishing.
• Technical skills in HTML, CSS, JavaScript, and SQL are advantageous for customizing web content and analyzing data sets.
• Proven ability in copywriting that captures the essence of high-end fashion while engaging target audiences effectively.
• Knowledge of email marketing platforms such as Mailchimp or HubSpot for automated campaigns.
• Understanding of B2B marketing practices within the luxury sector to foster strategic partnerships.
• Strong analytical skills with the ability to interpret data from Google Analytics and other metrics tools to inform decision-making.
• Experience in e-commerce operations related to luxury fashion brands is highly desirable.
• Excellent communication skills combined with a creative mindset capable of producing innovative digital content that elevates brand perception. Join us in shaping the future of luxury fashion through dynamic digital storytelling that captivates our exclusive clientele!

Pay: $25.00 - $30.00 per hour

Expected hours: 40 per week

Benefits:

• Dental insurance
• Employee discount
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person