Hiring an E-commerce & Digital Marketing Specialist

✅ Checklist for Hiring an E-commerce & Digital Marketing Specialist (Supplements Industry)

1. Educational Background

• Graduate in IT / Computer Science / E-commerce / Digital Marketing
• Certification in Google Ads, Facebook Ads, SEO, or Shopify (preferred)

2. Work Experience

• Minimum 3–5 years of experience in managing e-commerce websites
• Must have worked on Shopify (store creation, customization, theme setup, payment gateway, apps integration)
• Prior experience in health & supplements industry (very important)
• Proven record of generating direct sales through website & ads

3. Technical Skills

• Shopify Store Development:
• Store setup, product uploading, payment & shipping setup
• Integration of plugins (reviews, subscriptions, upsell, etc.)
• Knowledge of HTML/CSS/Liquid (advantage)
• Digital Marketing:
• Google Ads (Search, Display, Shopping, Retargeting)
• Facebook/Instagram Ads
• YouTube Ads (advantage)
• SEO:
• On-page & Off-page SEO
• Keyword Research for supplements category
• Blog/Content strategy for organic traffic
• Analytics:
• Google Analytics, Google Tag Manager, Facebook Pixel
• Sales funnel tracking & conversion optimization

4. Creative & Marketing Skills

• Ability to create ad creatives & landing pages (or coordinate with designer)
• Experience in email marketing (Klaviyo, Mailchimp)
• Knowledge of influencer & affiliate marketing for supplements

5. Compliance Knowledge

• Should understand supplements product guidelines (FSSAI, labeling, disclaimers)
• Knowledge of ad policy restrictions on health & supplements (Google/Facebook compliance)

6. Soft Skills

• Strong communication (English mandatory)
• Sales-oriented mindset (target-driven)
• Analytical & problem-solving skills
• Ability to work independently & deliver results

7. Performance Expectation

• Build & manage Shopify store end-to-end
• Run ads on Google, Facebook, Instagram to generate sales
• Optimize SEO to grow organic traffic
• Create monthly sales & marketing reports
• Achieve sales targets through website

Job Type: Full-time

Pay: ₹10,000.00 - ₹25,000.00 per month

Work Location: In person