Home Health Marketing Liaison

Home Health Marketing Liaison – Los Angeles Market

Company: GrandCare Health Services
Pay Range : $80,000 – $110,000 base + incentive structure
Status: Full-Time

About GrandCare Health Services

GrandCare Health Services is a leading provider of home health care and post-surgical rehabilitation in Southern California. We specialize in orthopedic rehab, home health physical therapy, neurological rehabilitation, and cardiac care programs, delivering expert, compassionate care in the comfort of patients’ homes.

Our mission is simple: help patients regain health and independence while maintaining dignity and respect. Join a collaborative team focused on patient outcomes, referral growth, and professional development.

Position Overview

We are seeking an experienced Home Health Marketing Liaison with a strong background in the Los Angeles healthcare market and proven success in cardiology-related referral development. This is an excellent opportunity for a healthcare sales professional passionate about building relationships and driving growth in home health services.

Key Responsibilities

• Develop and maintain referral relationships with cardiologists, hospitals, case managers, discharge planners, and physician offices across the LA market
• Promote home health care services, emphasizing cardiac care and chronic disease management programs
• Consistently achieve monthly and quarterly admissions and referral targets
• Educate referral sources on clinical outcomes, patient benefits, and regulatory compliance
• Monitor market trends, competitor activity, and payer mix
• Collaborate with clinical and operations teams for seamless patient transitions
• Document all sales activities and referral data in CRM systems

Qualifications

• 3–5 years of home health or healthcare marketing experience in the Los Angeles market (required)
• Proven success working with cardiology practices or cardiac-related services (strongly preferred)
• Established network of referral sources in LA and surrounding areas
• Bachelor’s degree preferred (Healthcare or Business-related field a plus)
• Excellent communication, presentation, and negotiation skills
• Self-motivated, organized, and results-driven
• Compassionate, patient-first mindset
• Valid driver’s license and reliable transportation

Why Join GrandCare?

• Competitive base salary + incentive structure
• Part of the Cornerstone Group with 75 agencies nationwide, yet operate as a local team
• Culture built on CAPLICO values: Celebration, Accountability, Passion for Learning, Love One Another, Intelligent Risk Taking, Customer Second, Ownership