Influencer & Affiliate Coordinator

About Us

Strider inspires kids to get outside, explore, and build confidence through two wheeled adventures. From trails to campsites to family bike rides, our mission is to help kids unplug, move their bodies, and discover the joy of the outdoors—while giving parents tools they can trust.

We believe riding a bike builds resilience, curiosity, and courage, and our brand reflects that spirit every day. Bikes get ridden, trails get muddy, and the best memories are made outdoors with friends and family.

Role Overview

We’re looking for an Affiliate & Influencer Coordinator to bring our mission to life through creator-led growth channels. This role blends relationship management, performance marketing, and brand storytelling. You’ll recruit, onboard, and nurture affiliates and influencers while ensuring these partnerships drive both revenue and brand trust.

You’ll be the bridge between creators, affiliates, and our internal marketing team—turning partnerships into long-term growth engines.

Key Responsibilities

Affiliate Program Management

• Manage and optimize our affiliate program from recruitment to payout
• Identify, recruit, and onboard high-performing affiliates
• Manage affiliate platforms, tracking links, commissions, and reporting
• Monitor performance metrics (CAC, ROAS, LTV, conversions) and optimize accordingly
• Create affiliate resources such as toolkits, promo calendars, and guidelines

Influencer & Creator Partnerships

• Identify, vet, and outreach to influencers aligned with brand values and audience
• Manage influencer relationships from negotiation through campaign execution
• Coordinate deliverables, timelines, contracts, and usage rights
• Collaborate on content concepts that feel authentic—not scripted
• Track campaign performance and report insights

Strategy & Collaboration

• Develop short- and long-term affiliate and influencer growth strategies
• Partner with content, social, and paid teams to align messaging and launches
• Stay ahead of influencer trends, platform changes, and FTC guidelines
• Test new partnership models (ambassador programs, UGC creators, whitelisting, etc.)

Qualifications

• 1 to 3+ years experience in affiliate marketing, influencer marketing, or partnerships
• Proven experience managing affiliate platforms (ShareASale, Impact, Refersion, etc.)
• Strong understanding of influencer ecosystems (Instagram, TikTok, YouTube, blogs)
• Comfortable negotiating rates, commissions, and long-term partnerships
• Data-driven mindset with strong reporting and analytical skills
• Excellent communication and relationship-building abilities

Nice to Have

• Experience scaling an affiliate or ambassador program from scratch
• Background in e-commerce, DTC, or consumer brands
• Familiarity with UGC licensing and content usage rights
• Passion for brand storytelling and community building

What Success Looks Like

• A growing, high-performing affiliate network
• Strong, long-term relationships
• Creators who genuinely love and advocate for the brand

What We Offer

• $20-$25 per hour depending upon experience and up to 20% annual bonus eligibility
• This full time, non-exempt position qualifies for a full benefits package that includes paid sick leave, paid vacation, a 401K plan, health insurance and an extensive list of perks
• Opportunity to work with a mission-driven, adventure-loving team

Location & Hours

• This position is in Rapid City, SD
• Regular office hours are Mon-Thurs 7:30am to 5 pm and Friday 8 to 12
• Hours will be flexed to achieve a 40-hour week

Physical Demands

• Must be able to lift, carry, and move items up to 30 lbs
• Must be able to sit or stand for extended periods of time using a phone, computer keyboard and monitor

BEFORE acting, re-read this ad and the job requirements to make sure it fits your skills and philosophy. If you see yourself as a candidate submit a detailed letter describing, why you are interested in working at Strider and why you feel you are the perfect fit for this role. Oh, and attach a resume as well. https://www.striderbikes.com/employment

Pay: $20.00 - $25.00 per hour

Expected hours: 40.0 per week

Benefits:

• 401(k)
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Work Location: In person