Influencer Marketing

Position : Influencer Marketing

Location : Delhi

Exp Level : 1+ Years

Strategy Development

• Plan, develop, and implement influencer marketing strategies aligned with brand goals.
• Identify target audience and choose suitable influencers to maximize campaign reach and engagement.

Influencer Identification & Outreach

• Research and build relationships with relevant influencers, bloggers, and content creators across social platforms.
• Evaluate influencer profiles, engagement rates, and audience demographics to ensure brand fit.

Campaign Management

• Coordinate influencer campaigns from start to finish, including briefing, content approval, scheduling, and delivery.
• Ensure timely execution of campaigns and monitor performance.

Content Collaboration

• Work closely with influencers to create authentic and engaging content that resonates with the audience.
• Provide creative guidelines while allowing influencers the freedom to maintain their voice.

Budget & Negotiation

• Manage campaign budgets and negotiate contracts, payments, and deliverables with influencers.
• Ensure proper tracking of expenses and ROI.

Performance Tracking & Reporting

• Analyze campaign metrics such as reach, engagement, conversion rates, and sales impact.
• Provide insights and reports to stakeholders for future campaign improvements.

Brand Safety & Compliance

• Ensure influencer content adheres to brand guidelines and legal requirements (disclosures, copyrights, etc.).
• Monitor for inappropriate content or reputational risks.

Trend Analysis & Market Research

• Stay updated with social media trends, influencer marketing best practices, and competitor campaigns.
• Suggest innovative strategies to increase brand awareness and customer loyalty.

Cross-Functional Collaboration

• Work with marketing, PR, creative, and sales teams to align campaigns with broader marketing initiatives.
• Support product launches, events, and promotions through influencer partnerships.

Community Engagement

• Foster relationships with influencer networks and nurture long-term partnerships.
• Engage with followers and audiences to build a loyal community around the brand.

Job Type: Full-time

Work Location: In person