Influencer Marketing Associate

An Influencer Marketing Associate is responsible for identifying, managing, and optimizing relationships with influencers to drive brand awareness and engagement. This role blends creativity, strategy, and data analysis to execute impactful campaigns.

Key Roles & Responsibilities

Here’s a breakdown of what an Influencer Marketing Associate typically handles:

Influencer Discovery & Outreach

• Identify relevant influencers across platforms like Instagram, YouTube, TikTok, and LinkedIn
• Evaluate influencer fit based on audience demographics, engagement rates, and brand alignment
• Initiate outreach and build long-term relationships with creators

Campaign Planning & Execution

• Collaborate with marketing teams to define campaign goals, messaging, and deliverables
• Negotiate contracts and manage influencer agreements
• Coordinate content timelines and ensure influencers meet deadlines

Performance Tracking & Reporting

• Monitor campaign metrics such as reach, engagement, conversions, and ROI
• Use analytics tools to assess influencer impact and optimize future campaigns
• Prepare performance reports for internal stakeholders

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• Relationship Management
• Maintain ongoing communication with influencers to foster loyalty
• Resolve issues related to content quality, deadlines, or brand compliance
• Organize events or collaborations to deepen influencer partnerships

Creative Collaboration

• Brainstorm content ideas with influencers to ensure brand authenticity
• Review and approve content before publication
• Ensure brand guidelines are followed across all influencer posts

Job Types: Full-time, Permanent, Fresher

Pay: ₹500,000.00 - ₹700,000.00 per year

Work Location: In person