Influencer Marketing Executive

Job Description: Influencer Marketing Executive

Position Overview:
We are seeking a highly organized and creative Influencer Marketing Executive to manage and grow our influencer collaborations across YouTube and social media platforms. The ideal candidate should have strong communication skills, experience in both barter and paid influencer marketing, and the ability to build long-term influencer relationships that drive brand visibility and results.

Key Responsibilities:

• Influencer Sourcing & Onboarding:

Identify, evaluate, and onboard new influencers across relevant categories and platforms (Instagram, YouTube, etc.).

• Campaign Coordination:

Communicate and coordinate with influencers for campaign briefs, deliverables, timelines, and content approvals.

• Negotiation & Closing:

Negotiate pricing, deliverables, and terms for both barter and paid collaborations to ensure cost-effective outcomes.

• Monthly Planning:

Create and manage a monthly influencer marketing calendar, aligning campaigns with brand goals, product launches, and seasonal trends.

• Campaign Execution & Monitoring:

Track influencer content, ensure timely posting, monitor performance, and maintain proper documentation.

• Social Media & YouTube Handling:

Assist in managing company YouTube channel and social media accounts—uploading videos, coordinating content schedule, and optimizing engagement.

• Relationship Management:

Build strong long-term relationships with influencers, agencies, and content creators to ensure continuous collaboration.

• Reporting:

Prepare monthly reports on influencer outreach, campaign performance, ROI, and upcoming opportunities.

• Benefits:

Provident Fund
Leave Encashment
Paid Leaves

Job Type: Full-time

Pay: ₹20,000.00 - ₹25,000.00 per month

Benefits:

• Health insurance
• Paid time off
• Provident Fund

Work Location: In person