Influencer Marketing Manager

Role Overview

The Influencer Marketing Manager is responsible for developing, executing, and scaling influencer marketing strategies to drive brand awareness, credibility, and sales. This role focuses on building long-term relationships with influencers, creators, and brand ambassadors across key platforms (Instagram, TikTok, YouTube, etc.), ensuring campaigns align with brand positioning and commercial objectives.

Key Responsibilities

Strategy & Planning

• Define and execute the influencer marketing strategy aligned with brand, campaign, and commercial goals
• Identify key influencer tiers (mega, macro, micro, nano) across priority markets
• Build annual and campaign-based influencer roadmaps (Ramadan, Eid, launches, sales, events, etc.)

Influencer Management

• Source, vet, and onboard influencers aligned with brand DNA and target audience
• Manage influencer relationships end-to-end: outreach, negotiation, briefing, contracting, and follow-up
• Build and maintain a strong influencer and creator database

Campaign Execution

• Create detailed influencer briefs (key messages, deliverables, timelines, do’s & don’ts)
• Oversee content creation to ensure brand consistency, quality, and compliance
• Coordinate seeding, PR boxes, gifting, and product launches with influencers
• Manage influencer participation for events, activations, and in-store moments

Performance & Reporting

• Track and analyze campaign KPIs (reach, engagement, EMV, conversions, ROI)
• Optimize campaigns based on performance insights
• Prepare post-campaign reports and recommendations for stakeholders

Budget & Operations

• Manage influencer marketing budgets and cost negotiations
• Ensure contracts, usage rights, and legal requirements are respected
• Work closely with legal, PR, social media, and paid media teams

Trends & Innovation

• Stay up to date with influencer trends, platform changes, and emerging creators
• Propose innovative collaborations, formats, and content ideas
• Identify opportunities for viral, culturally relevant, and high-impact campaigns

Key Skills & Qualifications

Required

• 3–6+ years of experience in influencer marketing or social media (beauty, fashion, luxury preferred)
• Strong understanding of Instagram, TikTok, YouTube, and emerging platforms
• Proven experience managing influencer campaigns end-to-end
• Excellent negotiation, communication, and relationship-management skills
• Strong organizational and project-management abilities
• Data-driven mindset with experience analyzing performance metrics

Preferred

• Experience in luxury, beauty, fragrance, or lifestyle brands
• Experience managing influencers across multiple markets (GCC, Europe, etc.)
• Familiarity with influencer platforms and tools
• Ability to work in fast-paced, launch-driven environments

Personal Attributes

• Creative, strategic, and culturally aware
• Highly organized with strong attention to detail
• Proactive, solution-oriented, and hands-on
• Strong sense of brand aesthetics and storytelling
• Comfortable working cross-functionally with multiple teams

What Success Looks Like

• Strong influencer partnerships that feel authentic and on-brand
• High-performing campaigns with measurable impact on brand and sales
• Consistent, high-quality influencer content across platforms
• Positive brand sentiment and growing influencer advocacy