Influencer Marketing Specialist

Job Title

Influencer Marketing Execution

Function/Department

Response – Branded Content

Job Location

Noida

1. Position Summary & Scope

The Influencer Marketing – Sourcing & Execution resource will play a critical role in supporting influencer-driven branded content campaigns for diverse clients within TOI’s brand studio. Reporting to the Influencer Marketing Lead, the role involves identifying and onboarding influencers, managing day-to-day execution of campaigns, coordinating with internal teams and creators, and ensuring timely, error-free deliveries.

The position demands a highly organized, proactive, and collaborative professional with strong knowledge of influencer ecosystems across platforms (Instagram, YouTube, etc.), who can manage multiple campaigns simultaneously while delivering quality and speed.

1. Areas of Responsibility (Key Result Areas)

Influencer Identification & Sourcing:

• Support the lead in shortlisting suitable influencers based on brief, target audience, platform, budget, and category fit.
• Maintain and update a database of creators across genres, tiers (nano to celeb), and geographies.
• Liaise with talent managers and agencies to gather rates, availability, and past performance data.

Campaign Coordination & Execution

• Own operational execution of influencer campaigns — briefing, content timelines, reminders, and delivery.
• Coordinate with creators to ensure adherence to brand guidelines and timelines.
• Track and follow up on each stage: content creation, submission, feedback, approvals, and posting.

Creator Communication & Deliverables Management

• Share detailed campaign briefs, platform specs, and dos & don’ts with selected creators.
• Ensure influencer deliverables are accurate, on-brand, and compliant with the agreed scope.
• Address creator queries, schedule revisions, and ensure feedback is integrated smoothly.

Documentation, Reporting & Payments

• Collect and manage contracts, invoices, and platform post links for documentation and payment processing.
• Share real-time performance updates and post links with internal and client teams.
• Assist in post-campaign reporting with all relevant deliverables, screenshots, and metrics.

Cross-Team Collaboration

• Work closely with the influencer lead, client solutions, creative, finance, and legal teams to ensure smooth execution.
• Support brainstorms by sharing new creator trends, content formats, and case studies.

Platform & Trend Awareness

• Stay up-to-date with the latest creator trends, meme formats, and digital content innovations.
• Flag new creators, niche category talent, or viral formats for future opportunities

1. Organizational Relationships

Reporting To

Influencer Marketing Lead

Reviewer/Skip Level Manager

AVP & Head – Branded Content

1. Job Accountability Indicators

Financial

Non-Financial

1. Key Interactions

Frequent interactions (inside and outside the organization).

Stakeholder Type

Most Frequent Contacts

Frequency

Purpose & Nature of Contact

Internal

Meetings with Response, Times Experiences

Daily/ Weekly

• Interact to find more opportunities
• Educate and help convert the business

Internal

Head- Branded Content

Daily/ Weekly

• Discuss Business Opportunities, Ideation and Interactions

External

Clients

As per Requirement

• Go on the client meetings as and when required and help convert business

External

Vendors & Celeb Managers

As per requirement

• Should have good connects with influencer marketing agencies and celebrity managers

1. Qualification and Experience

Educational Qualifications Required

Relevant Experience

MBA, Degree in Advertising

2-5 Yrs

1. Key Skills & Core Competencies

Functional Competency

Behavioral Competency

Good with Influencer Marketing SaaS Platforms, Powerpoint, Excel

Good in Communication, good negotiator