Instagram Shoutouts Media Buyer

Full-Time Remote EST Hours

We're hiring a Creative Manager to lead front-end growth through Paid Media & Direct Response Marketing-starting with Instagram shoutouts and expanding into Meta and beyond.

This is a hands-on performance role-You'll be writing, buying, analyzing, and optimizing daily. Growth into CMO role possible and welcomed.

If you get excited by cracking performance data, writing scroll-stopping ad copy, and building brands that actually help people-this role is for you.

About Richard Yu

Richard turned a $500 digital product into an 8-figure online education empire.

Now, he teaches others how to do the same while documenting everything on Instagram and YouTube.

• YouTube :
• Instagram :

Our brand is faith-driven, service-oriented, and rapidly scaling. Your mission is to help turn a high-growth personal brand into one of the most influential voices in business education-through paid content (primarily IG Shoutouts).

Your Core Mission

Own and scale paid traffic. You're the engine behind lead gen.

Responsibilities

• Write high-converting creatives (posts, reels, carousels)
• Negotiate and buy Instagram shoutouts from niche pages
• Analyze daily performance : CPF, CPL, CPA, ROAS, booking rates, and lead quality
• Track shoutout performance and analyze it (based on pages & creative)
• Launch and test 1-2 creatives / day based on conversion data
• Collaborate with setters & closers to optimize spend based on lead quality
• Optimize and scale the shoutout campaign while keeping ROAS
• Eventually expand into Meta Ads and other high-scale channels

Outcome : You'll build a paid engine that brings in $1M+ / month in front-end revenue-without Richard in the weeds.

Requirements You Are

• A driver of growth - you seek to scale campaigns aggressively
• A field athlete-you write, test, and launch ads yourself
• A direct response operator-you speak offer, funnel, and media fluently
• A data-obsessed optimizer-you track everything and act on it
• A feed-native creative-you can write in Richard's voice and hook the scroll
• A high-energy leader-you set your own goals and push for big outcomes
• A self-starter-you don't wait for permission, you execute daily

You've Done This If

• You've spent $10K-$100K+ on paid media-especially shoutouts
• You've written dozens of creatives that drove real conversions
• You've tracked ROAS, CPF, DM volume, lead quality, and IG shoutout performance
• You've worked inside high-ticket coaching or online education brands
• You've operated in a fast-paced sales environment that expects results

This Role Is NOT for You If

• You only run dashboard ads and don't have experience in running shoutouts
• You want to "manage" without writing copy or launching ads
• You need someone to set your goals or micromanage you
• You've never worked in a high-velocity, performance-driven environment

Benefits Compensation

• Base salary (we'll match or exceed your current comp)
• Performance-based bonuses tied to direct revenue results

Ready to Build Something Big?

If you're a creative, data-driven performance leader who wants to scale one of the most impactful personal brands in online business education-apply now.