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Integrated Marketing Manager & Writer
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PAWS Chicago is seeking an accomplished, animal-loving Integrated Marketing Manager & Writer to develop and execute strategic marketing initiatives that inspire our communities to donate, deepen engagement, and advance our mission to build No Kill communities.
This role blends marketing strategy, project management, and exceptional writing/editing skills to create compelling campaigns that drive fundraising, program participation, and community engagement. The ideal candidate loves both the art and science of content and words, and understands how to move people, both emotionally through the heart and intellectually through the head.
The Integrated Marketing Manager & Writer will work closely with the Director of Marketing to refine and execute PAWS Chicago’s overarching marketing and communications strategy while managing the tactical details that bring fundraising and awareness campaigns to life.
The successful candidate thrives in a fast-paced environment, enjoys collaborating across teams, and can balance big-picture strategy with hands-on execution. This is a key role in advancing PAWS Chicago’s mission to save the lives of homeless pets and mobilize the community.
Key Responsibilities
Strategy & Planning
- Develop integrated marketing strategies including audience targeting, messaging frameworks, and channel selection.
- Create and manage campaigns that drive engagement for PAWS Chicago’s core programs, including adoptions, fostering, volunteering, and community outreach.
- Using marketing automation to nurture our communities through the fundraising funnel, moving them from initial awareness to consideration and ultimately, to making a donation.
- Partner with internal teams (Development and Operations) to align marketing efforts with program priorities and organizational objectives.
- Leverage analytics and insights to inform strategies, optimize performance, and ensure measurable results.
Writing & Editing
- Write and edit high-quality, mission-driven content for digital, print, advertising, and email.
- Craft stories that move people emotionally and intellectually, with a clear call to action.
- Ensure all copy is on brand, consistent in style, quality, and voice, and optimized for each platform.
- Provide editorial support to colleagues to strengthen messaging across the organization.
Campaign Execution
- Manage campaign workflows from concept through delivery, ensuring projects meet deadlines and quality standards.
- Collaborate with design, digital, and program teams to bring creative concepts to life.
- Proofread and edit content for clarity, accuracy, and impact.
- Use CRM systems like Salesforce, GoFundMe, etc. to track donor interactions and manage the fundraising process.
Collaboration & Leadership
- Act as a thought partner to leadership on marketing priorities and campaign opportunities.
- Build strong relationships across departments to foster a collaborative and creative environment.
- Bachelor’s degree in Marketing, Communications, Journalism, or related field.
- Minimum of 5 years of marketing, communications, or editorial experience, preferably within a corporate, agency or nonprofit environment.
- Compelling and proficient writer with a proven track record of crafting stories that inspire and drive action.
- Experience developing and executing integrated marketing campaigns.
- Strong project management skills, with the ability to handle multiple priorities and deadlines.
- Familiarity with digital marketing tools, email marketing platforms (preferably Mailchimp), and content and project management systems.
- Collaborative, proactive, and solutions-oriented mindset.
- Role may at times require minimal lifting, as well as ability to provide event support.
- Passion for animal welfare and commitment to PAWS Chicago’s No Kill model.
- Cover letter encouraged.
- Prolonged periods sitting at a desk and working on a computer.
- Ability to move about the office to access files, office equipment, and supplies.
- Must be able to lift up to 15 pounds at times (e.g., moving files, office supplies, small packages).
- Manual dexterity to operate standard office equipment (e.g., computer keyboard, mouse, telephone, copier, printer).
- Visual acuity to read and produce documents, emails, and spreadsheets on screen and in print.
- Occasional standing, bending, or reaching as needed to complete tasks.
- Ability to communicate clearly and effectively in person, over the phone, and via email.
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