job_title - Perfomance Marketing Executive

Key Responsibilities:

Campaign Execution & Optimization

Execute and monitor paid campaigns on Meta (Facebook, Instagram) and Google (Search, Display, YouTube).

Optimize ads for better reach, engagement, and conversions.

Assist in preparing ad copies, creatives, and audience targeting based on campaign objectives.

Performance Tracking & Reporting

Track daily campaign performance using Google Analytics, Meta Ads Manager, and internal dashboards.

Prepare weekly and monthly reports highlighting key metrics, insights, and areas for improvement.

Conduct A/B testing on creatives, copy, and targeting strategies.

Budget & Coordination

Support in managing daily ad spends within approved budgets.

Coordinate with designers, content teams, and external partners for timely campaign delivery.

Market Research & Competitor Analysis

Stay updated on the latest digital marketing trends and competitors online activities.

Provide input on new ideas, tools, and opportunities for campaign improvement./p>