Junior-Level Paid Media Specialist

Position: Junior-Level Paid Media Specialist
Company: FranDevCo
Location: Remote

Job Type: Full-Time

Position Overview:
We are seeking a highly motivated and strategic Junior Paid Media Specialist to support our franchise lead generation efforts. This role is crucial for executing the day-to-day management, optimization, and reporting of digital advertising campaigns. The ideal candidate is curious, data-driven, and eager to gain hands-on experience across a range of paid media platforms.

About FranDevCo

FranDevCo is a specialized franchise growth organization dedicated to providing transformative processes that produce consistent, sustainable expansion for our clients. We serve as the trusted partner for brands seeking to rapidly and successfully scale their networks. Our comprehensive, full-service platform integrates all critical aspects of franchise development—including high-performance sales, data-driven marketing, operations, and strategic finance—to form a cohesive engine for growth. Leveraging over 100 years of combined experience within the franchise industry, our expert team focuses on attracting and securing top-tier franchisees who are positioned to thrive. FranDevCo offers unparalleled knowledge, execution, and support, enabling our franchisor partners to achieve dominant market presence and secure long-term success.

Our foundation is built on our company values: G.R.O.W. (Growth, Reliable, Operate with Purpose, “We” Culture).

G: Growth- We are passionate about growth!

R: Reliable- We do what we say and follow through

O: Operate with Purpose- Event we do has intention

W: “We” Culture- Partnerships are sustained by true collaboration

As a Junior Paid Media Specialist, you will support the higher-level strategy and execution by performing the following core duties:

Campaign Management and Execution:

• Assist in setting up, launching, and managing paid media campaigns across various platforms (including but not limited to Google Ads, Meta, and LinkedIn) in partnership with our media agency.
• Ensure accurate campaign trafficking, targeting, and creative implementation.
• Monitor campaign performance to ensure efficient budget utilization and adherence to key performance indicators (KPIs).
• Conduct keyword research, audience analysis, and segmentation to support senior strategies.
• Support creative teams by reviewing ad content and visuals for on-brand consistency and platform requirements.

Optimization and Analysis:

• Continuously track and analyze ad performance, adjusting optimization settings (e.g., bid strategies, audiences, creatives) to improve lead quality and cost per acquisition (CPA).
• Conduct regular A/B testing on ad creatives, messaging, and landing pages to optimize lead generation efforts.
• Utilize analytics tools to track campaign performance, generate insights, and produce regular reports.

Collaboration and Growth:

• Work closely with the creative, sales, and marketing teams to ensure a cohesive and integrated marketing strategy.
• Stay up-to-date with industry trends, platform updates, and emerging ad formats to continually evolve media strategies.

Skills and Qualifications:

• Proficiency in primary digital advertising platforms, including Google Ads and Meta Ads Manager (Facebook/Instagram).
• Base understanding of digital marketing metrics (e.g., CPL, CPA, CTR, ROAS) and the ability to analyze data.
• Proficiency in analytics tools (e.g., Google Analytics, Facebook Ads Manager, SEMrush).
• Exceptional written and verbal communication skills.
• High attention to detail and strong organizational skills, with the ability to handle multiple campaigns simultaneously.

Experience & Education:

• Bachelor’s degree in Marketing, Communications, or a related field (or equivalent practical experience).
• Minimum of 1+ years of professional or intern experience in digital advertising, paid media, or performance marketing.
• Google Ads, Meta Blueprint, or similar platform certifications are a plus.

Why Join FranDevCo?

• Collaborative, fast-paced environment
• Opportunity to work with top brands in the franchise industry
• Competitive salary and benefits

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