JUNIOR PERFORMANCE MARKETING ASSOCIATE

Role Overview:

We are looking for a talented Junior Performance Marketing Associate for our chocolate brand based in Ernakulam who will be responsible for driving performance marketing across all our business channels — Shopify (D2C), cafés, B2B, and offline retail. This role requires strong hands-on execution of digital campaigns across Meta, Google, YouTube, and other relevant advertising platforms, along with supporting analytics, reporting, and creative coordination.

Key Responsibilities:

• Manage and execute day-to-day paid campaigns across Meta, Google, YouTube, and explore new advertising platforms.
• Optimize campaigns to improve ROAS, conversions, and lead generation.
• Continuously monitor campaign performance and implement data-driven optimizations.
• Assist in monthly performance planning, budgeting, and forecasting.
• Track and analyze performance using GA4, Meta Ads Manager, Google Ads, YouTube Studio, and Shopify Analytics.
• Drive performance marketing across Shopify (D2C), cafés, B2B, and offline retail channels.
• Identify opportunities to scale winning campaigns and reduce budget wastage
• Proactively flag performance issues and growth opportunities.
• Support marketing initiatives for B2B clients and café outlets.
• Set up, manage, and optimize campaigns on Meta and Google Ads.
• Assist in optimizing ads for clicks, conversions, and sales
• Prepare daily, weekly, and monthly performance reports with actionable insights
• Collaborate with the design team to create high-performing ad creatives and content.
• Conduct A/B testing across creatives, audiences, and bidding strategies.
• Assist in funnel tracking and customer journey analysis on Shopify

Required Experience & Skills:

• 1–4 years in performance/digital marketing
• Must have worked with a D2C / e-commerce brand
• Hands-on experience with Meta Ads & Google Ads
• Comfortable working across multiple business verticals (D2C, cafés, B2B, retail)
• Good analytical skills and comfort with performance dashboards
• Strong analytical skills and familiarity with performance dashboards
• Ability to manage multiple campaigns efficiently and meet performance goals
• Proficiency in Excel/Google Sheets, GA4, and reporting tools
• A proactive learner with a strong desire to grow in performance marketing

Job Types: Full-time, Permanent

Pay: ₹240,000.00 - ₹420,000.00 per year