Junior Social Media Specialist (Remote)

Job Title: Junior Social Media Specialist (Remote)
Company: Unilakes
Job Type: Full-Time | Remote
Location: Remote (Pakistan-based preferred)

About Us:
Unilakes is a dynamic and fast-growing digital solutions company working with global clients, primarily in Australia. We're seeking a creative and detail-oriented Junior Social Media Specialist to join our remote team. If you're passionate about graphic design, social media management, and running paid campaigns on Meta platforms, we'd love to hear from you.

Key Responsibilities:

Manage and grow social media accounts across:

• Meta (Facebook & Instagram)
• LinkedIn
• TikTok
• YouTube
• X (Twitter)
• Threads
• Telegram
• Google My Business

Plan, create, schedule, and publish engaging content (posts, reels, stories, shorts, videos).

Run and optimize Meta Ads (Facebook & Instagram Ads) including:

• Campaign setup
• Audience targeting
• Budget management
• A/B testing
• Performance optimization

* Monitor analytics and prepare performance reports (reach, engagement, leads, conversions).

* Manage comments, messages, and community engagement.

* Optimize and manage Google My Business listings (posts, reviews, updates).

* Collaborate with design and marketing teams for campaigns and launches.

* Stay updated with social media trends, algorithm changes, and platform best practices.

* Required Skills & Qualifications

* Proven experience as a Social Media Manager or similar role.

* Strong hands-on experience with Meta Ads Manager.

* Deep understanding of platform-specific content strategies.

* Ability to analyze data and adjust strategy based on performance.

* Excellent written communication skills (English required; other languages a plus).

* Experience with social media tools (Meta Business Suite, Sociomonials, Notion, Hootsuite, Buffer, Later, etc.).

* Basic understanding of video content and short-form trends (Reels, TikTok, Shorts).

* Experience running lead generation or e-commerce campaigns.

* Basic graphic or video editing skills (Canva, CapCut, Adobe tools).

* Knowledge of SEO and social media growth strategies.

* Experience managing multiple brands or clients.

Preferred:

• Prior experience in a similar role.
• Familiarity with scheduling tools like Buffer, Hootsuite, or Meta Business Suite.
• Knowledge of video editing tools is a plus.

What We Offer:

• Remote work flexibility.
• Opportunity to work with an international team.
• Room for growth and career advancement.
• A collaborative and supportive work environment.

Job Type: Full-time

Pay: Rs30,000.00 - Rs40,000.00 per month

Education:

• Bachelor's (Required)

Language:

• Fluent in English (Required)

Location:

• Pakistan (Required)

Work Location: Remote