Key Account Executive - Events

Event Sales Specialist / Key Accounts Executive

• Industry: Events & Exhibitions
• Location: Dubai, UAE
• Employment Type: Full-Time
• Department: Sales & Client Relations
• Reporting To: Business Director

About Media Land Group

Media Land Group is one of the UAE’s leading creative and experiential event agencies, delivering impactful exhibitions, brand activations, and large-scale experiences across the region. From concept to execution, we partner with global brands, government entities, and agencies to craft high-impact engagements that connect with audiences and drive results. Whether it’s a bespoke pavilion, a high-profile government forum, or an interactive brand activation, our multi-disciplinary team blends strategy, creativity, technology and Events Management to bring ideas to life—on time and on point.

As we continue to grow across the GCC and beyond, we're looking for passionate, innovative professionals who thrive in fast-paced, collaborative environments.

Role Overview

• We are seeking a Events Sales specialist with solid experience in events management, and Exhibitions. This role requires leading client relationships, managing end-to-end campaigns, and delivering impactful brand experiences on time and within budget. You will manage top-tier accounts, collaborate with world-class brands, and be empowered to pitch bold ideas that translate into real-world impact.
• We value proactive thinkers, client-first attitudes, and people who are excited to turn creative vision into flawless execution. Here, your voice matters, your expertise is valued, and your work directly shapes memorable audience experiences.

Key Responsibilities

Sales Development & Lead Generation

• Identify and research potential clients, decision-makers, and target markets across corporate events, weddings, festivals, and conferences.
• Generate new leads through cold calling, email outreach, networking, social media, and attendance at industry events and trade shows.
• Qualify inbound and outbound sales opportunities using structured sales criteria to ensure high-quality prospects.
• Maintain a consistent level of outbound activity to build a robust and healthy sales pipeline.

Client Relationship Management

• Build and nurture long-term relationships with both new and existing clients to drive repeat business and referrals.
• Conduct regular follow-ups, client meetings, presentations, and site visits to understand client needs and provide tailored solutions.
• Customize event proposals to meet clients’ objectives, budgets, and expectations while ensuring high engagement and satisfaction.

Sales Execution & Reporting

• Prepare and deliver compelling proposals and sales pitches tailored to individual client needs.
• Meet and exceed monthly and annual sales targets aligned with overall company revenue goals.
• Track and manage all sales activities, opportunities, and forecasts using CRM tools and present weekly/monthly/quarterly performance reports to senior leadership.

Proposal, Contracting & Negotiation

• Develop and present comprehensive event proposals detailing all services, timelines, and pricing.
• Negotiate contract terms and close deals while ensuring clarity on client requirements and expectations.
• Coordinate with internal departments (event planners, production, accounts) to guarantee accurate and timely execution.

Post-Sales Support

• Ensure smooth handover of projects to event operations teams while maintaining ongoing communication with clients.
• Provide proactive customer service before, during, and after events, resolving issues promptly to ensure client satisfaction.

Cross-Functional Collaboration

• Work closely with the Sales Manager and Account Executives to coordinate discovery calls and sales follow-ups.
• Share feedback with the marketing team to help refine campaigns and improve targeting strategies.
• Collaborate with the production and planning teams to ensure successful delivery of each event.
• Assist the Event Director in managing international sales agents and tracking performance KPIs.

Market Intelligence & Industry Engagement

• Stay informed on competitor activity, market trends, and new business opportunities through ongoing research and media analysis.
• Represent the company at trade shows, exhibitions, and conferences to network, promote services, and scout potential leads.
• Partner with marketing and event leadership to shape effective go-to-market and engagement strategies for exhibitors and visitors.

Finance Coordination

• Liaise with the accounts department to ensure timely invoicing and follow-up on outstanding payments from clients.

Requirements

• 5+ years of experience in business development, account management, or client servicing in the events, exhibitions, or experiential marketing sector.
• Proven ability to generate leads and drive new business.
• Strong interpersonal and presentation skills.
• Organized, self-motivated, and results oriented.

Apply Now

• If you are a flexible, committed professional ready for an exciting journey with us and want to take your career to the next level in the events and creative sector, we’d love to hear from you.

Please click on the link below to know more about Medialand Group

https://www.instagram.com/medialandgroup/?hl=en

https://www.youtube.com/@medialandgroup4884

https://www.linkedin.com/company/medialandgroup/

Job Type: Full-time

Pay: AED10,000.00 - AED15,000.00 per month

Application Question(s):

• How many years of experience do you have in sales or client servicing within the events, exhibitions, or experiential marketing industry?
• Do you have experience with preparing event proposals, pitching to clients, and closing deals?
• What was the last revenue you have generated in Millions AED for a company in year 2024 ?
• How many years of work experience do you have with Sales?
• Have you ever generated New business leads for large-scale events, exhibitions?
• Have you represented a company at trade shows, exhibitions, or industry networking events?
• Please mention your monthly Gross salary expectation in AED.

Language:

• Arabic (Required)