Key Account Manager (Consumer Electronics) – Major Retail Channels (Extra & Lulu)
Base: Riyadh, Imam Saud Ibn Abdulaziz Street, Al-Masif Area
Work Setup: Hybrid working model
Job Description
- Sales & Channel Strategy
- Develop sales and marketing plans for key retail channels (Extra & Lulu) based on company targets.
- Work closely with distributors to achieve sales goals and ensure effective brand penetration in major retail chains.
- Channel Development & Product Management
- Collaborate with distributors to plan new product listings and phase out end-of-life (EOL) items in key channels.
- Coordinate with retail partners to ensure the brand’s product lineup and visibility align with company strategy.
- Marketing Execution & Store Management
- Conduct store visits and monitor in-store displays to maximize brand visibility and improve product presentation.
- Plan and execute in-store marketing campaigns and promotional activities to strengthen brand awareness in key outlets.
- Market Analysis & Business Insights
- Apply the 4P framework (Product, Price, Place, Promotion) and manage PSI (Product, Sales, Inventory) reports weekly, monthly, and quarterly.
- Track market trends, competitor performance, and pricing strategies to develop competitive action plans that increase market share.
Qualifications
- Bachelor’s degree or higher.
- Minimum 3 years of experience in the consumer electronics industry or key accounts management—experience with Extra and Lulu channels is highly preferred.
- Strong analytical and problem-solving skills with an open and positive mindset.
- Excellent communication skills in English and Arabic (written and verbal).
- Strong leadership, collaboration, and cross-cultural communication skills.
- Solid understanding of consumer behavior, sales strategy, and marketing execution.
- Willing to travel for business within Saudi Arabia.
Job Type: Full-time