Key Account Manager - Modern Trade

Role Overview

We are looking for a dynamic and results-oriented Key Account Manager to manage relationships with leading supermarkets and modern trade chains. The ideal candidate will have a strong understanding of the retail landscape, excellent negotiation skills, and proven experience driving growth and profitability within the FMCG sector.

Responsibilities

• Manage and develop relationships with key supermarket and modern trade accounts (e.g. Carrefour, Lulu, Spinneys, Choithrams, Union Coop, etc.)
• Achieve sales, distribution, and visibility targets across assigned accounts
• Develop joint business plans, including promotional calendars, pricing strategies, and category growth initiatives
• Negotiate trading terms, listings, visibility agreements, and promotional support
• Monitor account performance, track sales data, and identify growth opportunities
• Ensure proper execution of in-store promotions and merchandising standards
• Coordinate with supply chain, logistics, and finance teams to ensure product availability and smooth operations
• Manage budget allocations for trade marketing and promotional spend
• Analyze market trends, competitor activities, and customer feedback to refine strategies
• Prepare regular reports on account performance, forecasts, and KPIs

Requirements

• Bachelors degree in Business Administration, Marketing, or related field
• 4 - 7 years of experience in FMCG sales or key account management, focusing on modern trade or supermarkets
• Strong understanding of KSA/GCC retail market dynamics
• Excellent communication, negotiation, and analytical skills
• Proven track record in achieving sales targets and managing high-value retail accounts
• Proficiency in MS Excel, PowerPoint, and CRM tools
• Valid KSA driving license