주요업무내용
Food Works는 UAE에서 30년 이상 운영된 F&B그룹으로 Dunkin, Wonderbee 등 커피, 도넛, 아이스크림 브랜드를 런칭했으며, 현재 공차(Gong Cha) 브랜드 마케팅을 담당할 Senior Marketing Executive를 구인 중에 있습니다. 관심있는 분들의 적극적인 지원 바랍니다.
[Campaign Strategy & Execution]
Lead the planning, development, and execution of integrated marketing campaigns across multiple brands.
Ensure all campaigns align with brand strategy, business objectives, and deliver measurable results.
Oversee timelines, budgets, and performance tracking, with a focus on continuous improvement.
[Content Development & Brand Communication]
Oversee the development of marketing materials, including brochures, digital assets, and web content.
Collaborate with creative teams to maintain a consistent brand voice and visual identity across all touchpoints.
Ensure content quality, messaging accuracy, and campaign alignment.
[Market Research & Analytics]
Conduct competitive research and consumer insight analysis to identify trends, opportunities, and risks.
Translate marketing data into actionable strategies and performance insights.
Prepare and present regular reports on campaign effectiveness, ROI, and brand performance.
[Event & Activation Management]
Lead the planning and execution of brand activations, sponsorships, and promotional events.
Coordinate with external vendors, partners, and internal stakeholders to ensure seamless event delivery.
Drive pre-event buzz and post-event analysis to evaluate impact and optimize future events.
[Delivery Aggregator Management]
Plan and implement platform-specific campaigns, promotions, and seasonal offers.
Monitor aggregator performance and recommend optimization strategies.그 외 자격요건
3-5 years of experience in Marketing roles.
Bachelor’s degree in Marketing, Communications, or a related field.
Creative thinker with strong attention to detail.
Ability to prioritize workload to meet deadlines and to manage periods of heavy & conflicting work demands
Excellent communication and interpersonal skills.
Ability to work independently and in collaboration with crossfunctional teams.
Strong understanding of social media platforms and content marketing strategies.