Lead CX Designer (with Brand Identity & Design Expertise)

Job Title: Lead CX Designer (with Brand Identity & Design Expertise)

We are a forward-thinking company committed to creating seamless, human-centered experiences across every customer touchpoint. We are looking for a Lead CX Designer who not only excels at designing exceptional customer journeys but also has a strong eye for brand identity and creative design.

Role Overview:

As the Lead CX Designer, you will be responsible for driving customer experience strategy, ensuring consistency across digital and offline channels, and shaping the brand’s identity. You’ll collaborate closely with cross-functional teams (marketing, product, design, and development) to deliver engaging experiences that are both user-centric and visually compelling.

Key Responsibilities:

• Lead the end-to-end Customer Experience (CX) strategy across products, services, and touchpoints.
• Translate business goals and customer insights into impactful journey maps, service blueprints, and experience flows.
• Define and evolve the brand identity, ensuring consistency across all communications and digital/physical assets.
• Experience in motion design, branding campaigns, or creative direction.
• Oversee brand design elements such as guidelines, typography, color systems, and visual storytelling.
• Collaborate with UI/UX designers, marketers, and product owners to ensure alignment of CX and brand.
• Conduct customer research, testing, and data analysis to continuously refine experiences.
• Familiarity with marketing and growth strategies.
• Background in digital product design or innovation projects.
• Act as a thought leader in CX, coaching and mentoring team members.

Requirements:

• Proven experience (5+ years) in CX design, service design
• Strong portfolio demonstrating expertise in brand identity development and visual design.
• Solid understanding of design thinking, journey mapping, and customer research methodologies.
• Proficiency in design and prototyping tools (Figma, Adobe Creative Suite, etc.).
• Excellent communication and stakeholder management skills.
• Ability to think strategically while delivering detailed, hands-on work.

Job Type: Full-time

Application Question(s):

• Do you have solid understanding of design thinking, journey mapping, and customer research methodologies.
• Are you Proficient in design and prototyping tools (Figma, Adobe Creative Suite, etc.)?

Experience:

• CX design, service design: 5 years (Required)

Work Location: In person