Lead – Digital Marketing, Communications & Brand

1. POSITION VACANT: Lead – Digital Marketing, Communications & Brand, New Delhi

2. ORGANISATION BACKGROUND:

Bal Raksha Bharat (BRB) , also known as Save the Children , is India’s leading independent child rights organisation and a member of the global Save the Children movement. The organisation works to inspire breakthroughs in the way the world treats children and to achieve immediate and lasting change in their lives. By 2030, BRB is working towards three key breakthroughs:

• No child dies from preventable causes before their fifth birthday

• All children learn from a quality basic education

• Violence against children is no longer tolerated

BRB implements programmes across India’s remotest regions as well as urban centres in the areas of Health & Nutrition, Education, Child Protection, and Livelihoods & Economic Wellbeing , and provides life-saving assistance to children during emergencies.

For more information about BRB , please visit https://balrakshabharat.org/

3. JOB DESCRIPTION / RESPONSIBILITIES:

The Lead – Digital Marketing, Communications & Brand will be responsible for driving BRB ’s digital marketing and brand strategy, with a strong focus on fundraising through innovative digital campaigns, strategic communications, and performance marketing.

Reporting to the Director – Resource Mobilisation & External Engagement , the role will oversee digital fundraising, social media, organic growth, and brand engagement, and will lead a multidisciplinary Digital Fundraising & Communications Team . The role combines creative storytelling, data intelligence, and operational excellence, including responsibility for planning and managing the Digital Fundraising & Communications budget to deliver fundraising targets and high-impact campaigns.

The ideal candidate will be a strong brand thinker with a proven track record of building brands, accelerating donor acquisition, and delivering integrated digital campaigns that create lasting connections with donors, CSR partners, supporters, and wider audiences.

Key Responsibilities:

(A) Digital Fundraising & Marketing:

• Develop and execute multi-channel digital fundraising and marketing strategies aligned with BRB ’s revenue and visibility goals

• Plan and implement digital campaigns to acquire, engage, and retain donors

• Optimise donor acquisition, conversion, and retention using data-driven insights

• Manage performance marketing including paid media, SEO/SEM, email marketing, and analytics

• Drive organic growth through content marketing, social storytelling, and educational digital formats

• Monitor and track key metrics including online revenue growth, CPA, CTR, conversion rates, ROAS, engagement, and reach

(B) Social Media & Content Management:

• Lead BRB ’s social media strategy across platforms to maximise reach, engagement, and visibility

• Ensure consistent, creative, and mission-aligned content across channels

• Grow and engage digital communities organically

(C) Brand & Communications:

• Strengthen BRB ’s brand identity and voice across digital and offline platforms

• Oversee PR, media engagement, storytelling, donor communication, and advocacy content

• Ensure consistent application of brand guidelines in all communication materials

(D) Leadership & Collaboration:

• Lead and mentor the digital, communications, and brand team

• Work closely with fundraising, programme, and advocacy teams to ensure aligned messaging

• Manage external agencies, consultants, and vendors

(E) Strategy, Innovation & Analytics:

• Design and implement integrated communications and brand strategies supporting fundraising and programme goals

• Track, analyse, and report on campaign performance and brand metrics

• Stay updated on digital marketing trends, tools, and technologies, including influencer and creator-led marketing

(F) Influencer & Creator-Led Marketing:

Architect scalable influencer strategies across YouTube, Instagram, and emerging platforms. Build authentic creator partnerships that deliver reach, resonance, and results.

(G) Leadership & Talent Development:

Build, inspire, and retain a high-performing, cross-functional marketing team. Instil a culture of innovation, agility, and outcome orientation.

(H) Data, Tools & Experimentation:

Own the marketing tech stack and analytics ecosystem. Drive data-informed decisions, A/B testing, cohort analysis, and close collaboration with various stakeholders to refine user journeys and attribution.

Duties and responsibilities indicated above are indicative and not exhaustive.

4. QUALIFICATIONS, EXPERIENCE & COMPETENCIES:

Qualification

• Postgraduate qualification in Digital Marketing, Communications, or a related discipline

• Relevant courses and/ or certification in digital marketing, Google AdWords or equivalent from reputed institutes and/or a combination of relevant professional experiences aligned with responsibilities will be a plus.

Experience

• 8–12 years of experience in digital marketing, brand management, or communications (non-profit or fundraising experience preferred)

• Strong expertise in digital fundraising, performance marketing, and social media management

• Experience leading teams, agencies, and cross-functional stakeholders.

Skills & Competencies

• Strong storytelling, brand positioning, and campaign execution skills

• Data-driven mindset with hands-on experience using digital analytics and marketing tools

• Strong leadership, interpersonal, and project management skills.

Technical Competencies

• Integrated Marketing Strategy: Ability to design and execute multi-channel campaigns across digital, PR, brand, and content to drive visibility and engagement.

• Digital Tools & Platforms: Working knowledge of tools such as Google Analytics (GA4), Meta Ads Manager, Google Ads, SEMrush, Mailchimp, Hootsuite, HubSpot, and Google Tag Manager.

• Performance Marketing Expertise: Strong capability in SEO, SEM, PPC, email marketing, and influencer campaigns, with command over metrics such as CTR, CPA, and ROAS.

• Content Strategy & Storytelling: Proven experience in leading content development and narrative design to build emotional resonance and brand affinity.

• Brand Management & Visual Systems: Ability to develop and maintain brand voice, tone, and design systems, ensuring consistency across platforms and touchpoints.

• Community & Influencer Marketing: Experience in growing digital communities and managing scalable influencer collaborations across platforms such as Instagram and YouTube.

• Creative Campaign Development: Strength in conceptualising and executing insight-led campaigns that integrate storytelling, design, and performance.

• Marketing Analytics & ROI: Proficiency in analytics, CRM, and reporting tools to enable data-led decision-making, optimisation, and budget accountability.

• Regulatory Awareness & Ethical Storytelling: Knowledge of content safety, child-sensitive communication, and compliance with applicable digital regulations.

• Results & Communication Orientation: Strong results focus, with excellent communication and presentation skills.

Generic Competencies

• Being the Voice of Children: Leverage participation in a global movement to promote positive change in the policy and public sphere on child-related issues.

• Advancing Equality & Inclusion: Foster an enabling environment for gender equality and inclusion, with a focus on the most deprived and marginalised children.

• Building & Strengthening Partnerships: Inspire others to embrace the values and principles that underpin partnerships and localisation.

• Child Welfare: Promote the welfare of children in own work and in collaboration with colleagues and peers.

Behaviours/ Values in Practice

• Accountability: Hold self accountable for decisions, efficient resource management, and role-modelling BRB’s values.

• Ambition: Set and pursue challenging goals, take responsibility for personal development, and encourage high standards of performance.

• Collaboration: Build and maintain effective relationships with teams, colleagues, external partners, and supporters.

• Creativity: Develop and encourage new and innovative solutions.

• Integrity: Demonstrate honesty, openness, transparency, and the highest standards of integrity.

5. COMPENSATION OFFERED:

Compensation for the position is attractive and will be commensurate with qualifications and experience.

6. LOCATION: New Delhi

7. CONTRACT DURATION:

This is a full-time position. The initial fixed-term contract will be offered for a period of five years , renewable based on performance.

8. REFERENCE: LDMCB-BRB

9. CONTACT INFORMATION:

Team SAMS

Strategic Alliance Management Services P Ltd.

1/1B, Choudhary Hetram House, Bharat Nagar

New Friends Colony, New Delhi 110 025

Phone Nos.: 011-4081 9900; 4165 3612

10. APPLICATION PROCESS:

Eligible candidates are requested to submit their resumes along with a cover letter, by clicking on the link https://www.samsstc.com/Jobs/job-description/lead-digital-marketing-communications-brand-bal-raksha-bharat-delhi/344 by or before January 10, 2026.

Child Safeguarding & Equal Opportunity

Bal Raksha Bharat is committed to keeping children safe. The organisation follows rigorous child safeguarding practices and is an equal opportunity employer , welcoming applications from all candidates irrespective of age, gender, disability, caste, religion, sexual orientation, or belief.