Lead DTC GTM (Marketing)

About the Company-

Bharti Airtel Limited is a leading global telecommunications company with operations in 18 countries across Asia and Africa. Headquartered in New Delhi, India. In India, the company's product offerings include 2G, 3G and 4G wireless services, mobile commerce, fixed line services, high speed home broadband, DTH, enterprise services including national & international long distance services to carriers. In the rest of the geographies, it offers 2G, 3G, 4G wireless services and mobile commerce. We are always looking for people who are thinkers & doers. People with passion, curiosity & conviction, people who are eager to break away from conventional roles and do 'jobs never done before'.

About the Role-

Owner of Circle D2C business primarily Broadband LOB. To plan actions and roll out initiatives for delivering Net Adds for the circle keeping in view the Gross adds & churn angle.

Responsibilities-

• Drive customer acquisition in Broadband businesses ensuring base growth
• Drive quality of acquisition of new customers, managing base and scaring revenue
• Drive Lead management at the circle level with close coordination with the concerned stakeholders
• Lead the design of and execution of “go to market” strategy for the entire product portfolio
• Drive the extraction & utilization of the broadband assets through innovative approach
• Drive and direct the implementation of strategies for ensuring sales force effectiveness
• Competition tracking and pricing
• Drive One airtel plan for Broadband channel

Qualifications-

• Educational Qualification: MBA from reputed institutes
• Work Experience: Experience of 3-7 years as marketing analyst or channel sales

Required Skills-

• Strong analytical & quantitative skills
• Strong Excel skills
• Strong presentation skills
• Teamwork and collaboration
• Strong in execution
• Vision of benefit of the unit as a whole