Lead Generation Specialist

Job Summary

Makaan Solutions is seeking an experienced and results-driven Lead Generation Specialist to manage and optimize paid campaigns on Google Ads and Facebook Ads. The ideal candidate must have a strong background in the real estate industry and a proven track record of running successful lead generation campaigns that convert.

Key Responsibilities:

• Plan and execute paid lead generation campaigns via Google Search, Display, and YouTube, as well as Meta platforms (Facebook & Instagram).
• Generate high-quality real estate leads within target CPL (Cost Per Lead) benchmarks.
• Analyze campaign performance, prepare reports, and optimize targeting, bidding, and creatives.
• Work with internal teams to align ad content, creatives, and landing pages with marketing goals.
• Implement tracking pixels, conversion tags, and performance monitoring tools (Facebook Pixel, GTM, Google Analytics).
• Ensure real-time coordination with sales teams for lead follow-up and conversion.

Qualifications:

• Bachelor's degree in Marketing, Business, or related field.
• 2+ years of experience in lead generation within the real estate industry.
• Proficiency with Meta Ads Manager, Google Ads, and associated tracking tools.
• Experience in running campaigns for local and overseas real estate audiences.
• Strong understanding of sales funnels, retargeting, and performance marketing.

Preferred Skills:

• Google Ads and Meta Blueprint certifications (optional but preferred).
• Familiarity with CRM systems, WhatsApp Business API, and automation tools.
• Analytical mindset with attention to data and KPIs.

What We Offer:

• Competitive salary with monthly bonuses based on lead performance.
• Opportunity to grow within a fast-paced real estate marketing team.
• Exposure to high-budget, data-driven campaigns and innovative strategies.

How to Apply:

Please submit your updated resume and any relevant portfolio (campaign samples or ad screenshots) via Indeed or directly to:

careers@makaansolutions.com
Subject: Lead Generation Specialist – Indeed

Job Type: Full-time

Pay: Rs75,000.00 - Rs150,000.00 per month

Work Location: In person