Lead Generation Specialist

Key Responsibilities:

• Manage lead generation tools like Apollo to identify, enrich, and segment target accounts based on ICP
• Design and launch outbound marketing campaigns using cold email outreach, personalized LinkedIn messages, and multi-touch sequences.
• Create engaging and converting lead magnets such as gated content, landing pages, webinar signups, and downloadable resources.
• Build and maintain lead databases, ensuring data accuracy, enrichment, and categorization for campaign targeting.
• Coordinate with content and design teams to produce high-impact assets like email templates, banners, infographics, and case studies.
• Monitor and optimize key performance indicators (KPIs) such as open rates, CTR, MQL volume, cost-per-lead (CPL), and campaign ROI.
• Leverage marketing automation platforms and CRM integration to track lead progress, nurture sequences, and trigger follow-ups.
• Conduct A/B testing on email subject lines, campaign copy, and call-to-action placements to enhance campaign effectiveness.
• Perform competitive analysis and market research to discover new opportunities and messaging angles.
• Continuously test new tools and growth hacks to increase outbound engagement and lead quality.

Qualifications & Skills:

• Bachelor’s degree in marketing, Communications, Business, or a related field.
• 2+ years of proven experience in digital marketing or outbound lead generation, preferably in B2B tech or SaaS.
• Hands-on experience with Apollo, Zoho and similar tools
• Strong understanding of email deliverability best practices, cold outreach etiquette, and personalization strategies.
• Knowledge of LinkedIn automation tools, lead scraping, enrichment, and segmentation.
• Excellent copywriting, communication, and attention to detail.
• Creative, self-driven, and constantly looking for ways to improve lead quality and funnel performance.

How to Apply

Ready to take your career to the next level? Apply today by sending your CV to careers@hypernymbiz.com.

Job Type: Full-time

Application Question(s):

• This job requires a mandatory driver's license and the applicant's car. Do you agree you have Dubai driver's license and a car?

Work Location: In person