Lead Generation Specialist

Role Summary

The Lead Generation Executive will be responsible for planning and executing campaigns to generate high-quality leads across all VIS programs. This includes creating and managing digital campaigns, handling inbound lead inquiries, and ensuring all leads meet the pre-defined quality standards before passing them to the recruitment or admissions teams. The role is fully remote, with performance tied to measurable lead-generation targets.

Key ResponsibilitiesLead Generation Campaigns

• Create, launch, and optimize digital campaigns (Google Ads, Facebook/Instagram Ads, LinkedIn, YouTube) to drive leads for VIS verticals.
• Manage job board postings (Indeed, Naukri, Shine, TimesJobs) for workforce and hospitality recruitment.
• Maintain landing pages, lead capture forms, and chatbots to maximize conversions.
• Identify new lead-generation opportunities: WhatsApp groups, Telegram channels, referral networks, and industry forums.

Lead Management & Quality Control

• Monitor inbound leads, verify initial data, and ensure they meet eligibility criteria before transferring to recruiters or program managers.
• Apply pre-screen filters (experience, education, location, budget/visa readiness) to classify “hot,” “warm,” and “cold” leads.
• Maintain a CRM/ATS system to track all leads and their stages.

Content & Outreach

• Collaborate with the marketing team to design creatives, ads, and videos for different VIS programs.
• Send bulk emails, SMS, and WhatsApp campaigns to nurture existing leads.
• Conduct A/B testing on ad copy and creatives to improve lead quality and reduce cost per lead (CPL).

Reporting & Optimization

• Report daily and weekly lead-generation metrics to Digital Marketing Manager and Recruitment Head.
• Track CPL, lead quality scores, and conversion-to-application ratios.
• Adjust campaigns and channels based on performance analytics.

Performance Expectations / KPIs

• Generate X number of quality leads per week for each VIS vertical (targets set monthly).
• Maintain CPL under target (e.g., under ₹100 for student leads, under ₹250 for hospitality leads).
• Achieve minimum 30–40% qualified-to-application conversion rate.
• Keep CRM updated with 100% accuracy for all leads.

Qualifications & Skills

• Bachelor’s degree in Marketing, Business Administration, or related field.
• 1–3 years of experience in digital marketing, lead generation, or inside sales (education or recruitment sector preferred).
• Strong knowledge of Facebook Ads Manager, Google Ads, LinkedIn Campaign Manager, and CRM systems.
• Ability to analyze data and optimize campaigns for quality and cost.
• Excellent written and verbal communication skills in English and Hindi.
• Self-motivated, organized, and able to meet deadlines in a remote environment.

Salary & Incentives (Work From Home) : Up to ₹18,000 + Incentive + Bonus
Key Competencies

• Data-driven decision-making.
• Creative thinking for campaigns.
• High accountability and self-management in remote work.
• Ability to multitask across multiple VIS verticals.

Working Conditions

• Full-time work-from-home with reliable internet and a quiet workspace.
• Expected to be online during standard business hours, with occasional evening reporting calls.
• Must attend weekly online strategy meetings with Marketing and Recruitment Heads.

Job Type: Full-time

Pay: Up to ₹18,000.00 per month

Benefits:

• Cell phone reimbursement
• Internet reimbursement
• Work from home