Lead Generation Specialist

We are a custom web & software development company helping businesses with websites, apps, and tailored software solutions. We’re looking for an experienced Outbound SDR / Lead Generation Specialist who can run the entire prospecting process from strategy to booked meetings — and also create engaging LinkedIn content to warm up our audience.

Your Role (End-to-End Prospecting)

• Understand our services and value propositions.

• Research & define ICP (Ideal Customer Profile).

• Build targeted lead lists using LinkedIn Sales Navigator and other tools.

• Execute outreach campaigns (LinkedIn + cold email).

• Write personalized outreach messages (connection requests, follow-ups, emails).

• Engage with prospects, handle objections, and keep conversations alive.

• Create and suggest offers/entry points (e.g., free audits, strategy sessions, wireframe packages).

• Book qualified meetings for our closer/SDR (you don’t attend calls).

• Share client acquisition strategies/ideas with management.

• Create LinkedIn posts (short, value-driven content to build trust and engage our network).

• Post and engage consistently on LinkedIn to warm up audience/connections.

Requirements

• Proven experience in B2B LinkedIn outreach & cold email lead generation.

• Strong understanding of ICP targeting & buyer personas.

• Excellent written English & persuasive copywriting.

• Experience writing LinkedIn posts or social content for B2B audiences.

• Familiarity with tools such as LinkedIn Sales Navigator, Instantly.ai, Apollo, Lemlist, or similar.

• Strategic mindset: able to propose acquisition angles, not just execute scripts.

• Resilient and organized — comfortable handling low response rates and staying consistent.

Job Type: Full-time

Pay: Rs35,000.00 - Rs100,000.00 per month

Work Location: In person