Lead Generation Specialist

Key Responsibilities:

• Develop and implement digital marketing campaigns to promote IT products and services.
• Manage company presence across digital platforms (LinkedIn, Google Ads, SEO, Email Marketing, etc.).
• Research and identify potential clients, industries, and partnerships.
• Generate qualified leads through online and offline marketing activities.
• Coordinate with the sales and technical teams to create targeted marketing materials and proposals.
• Analyze marketing data to measure performance and optimize campaigns.
• Create engaging content for social media, newsletters, and promotional materials.
• Attend IT events, expos, and networking sessions to represent the company.

Requirements:

• Bachelor’s degree in Marketing, IT, Business Administration, or a related field.
• 1–3 years of experience in IT or B2B marketing (freshers with strong digital skills may also apply).
• Knowledge of digital marketing tools (Google Analytics, SEO, PPC, CRM, Email Marketing tools).
• Strong communication and presentation skills.
• Ability to understand and market technical products effectively.
• Creative mindset with analytical thinking.

Preferred Skills:

• Experience in lead generation and account-based marketing.
• Familiarity with LinkedIn Sales Navigator, HubSpot, or similar platforms.
• Basic understanding of IT services (Cloud, Software, Networking, etc.).

Job Types: Full-time, Part-time, Contractual / Temporary, Freelance
Contract length: 5 months

Work Location: Remote