Lead Generation Specialist

Position Title: Lead Generation Specialist

Key Responsibilities:

• Research and identify potential clients via LinkedIn, CRM databases, email campaigns, and outbound calls.
• Qualify inbound/outbound leads and convert them into sales opportunities.
• Conduct outreach through personalized emails, cold calls, and social selling.
• Schedule and coordinate meetings or demos with the sales team.
• Maintain accurate tracking of all activities within the CRM.
• Collaborate with sales and marketing to improve lead generation strategies.

Technical Ownership:

• Manage email infrastructure (domains, inboxes, sending accounts).
• Set up and maintain SPF, DKIM, DMARC for deliverability.
• Handle email warm-up tools (Mailreach, Lemwarm, Instantly, etc.).
• Safely scale and migrate email accounts/domains across tools (e.g., Mailreach → Apollo).
• Build and optimize outbound sequences (email + LinkedIn).
• Monitor and improve deliverability metrics (open, reply, bounce rates).

Key Specifications:

• 4+ years in B2B lead generation / SDR / outbound sales.
• Proven experience in prospecting and pipeline generation.
• Strong understanding of email deliverability and domain setup.
• Hands-on experience with Apollo, ZoomInfo, LinkedIn Sales Navigator, CRMs.
• Experience with warm-up tools and inbox rotation strategies.
• Ability to manage multiple priorities in a fast-paced environment.
• Strong communication and organizational skills.

Nice to Have

• Experience in SaaS / tech / digital services.
• Familiarity with Smartlead, Instantly, Outreach.
• Basic automation skills (Python, Zapier, APIs).
• Understanding of ABM and outbound scaling strategies.

Job Type: Full-time

Pay: Rs200,000.00 - Rs230,000.00 per month

Application Question(s):

• Are you comfortable to work in Lahore in Gulberg II?
• Are you comfortable to work in the shift timings of 12 PM to 9 PM ?

Work Location: In person