Lead, Go To Market

Values & Innovation

At Under Armour, we are committed to empowering those who strive for more, and the company's values - Act Sustainably, Celebrate the Wins, Fight on Together, Love Athletes and Stand for Equality - serve as both a roadmap for our teams and the qualities expected of every teammate.

Our Values define and unite us, the beliefs that are the red thread that connects everyone at Under Armour. Our values are rallying cries, reminding us why we're here, and fueling everything we do.

Our pursuit of better begins with innovation and with our team's mission of being the best. With us, you get the freedom to go further - no matter your role. That means developing, delivering, and selling the state-of-the-art products and digital tools that make top performers even better.

If you are a current Under Armour teammate, apply to this position on the Internal Career Site Here.

Purpose of Role

The Lead, GTM leverages deep understanding of the end-to-end value chain and works with the regions, channels and functions to manage the global go-to-market process, ensuring commercial readiness for successful seasonal product and marketing launches. This role will drive cross-functional execution against GTM strategies, through the development, optimization and consistent delivery against scalable processes and operational rhythms with providing streamlined communication and coordination across all areas of the business.

Your Impact

• Responsible for understanding the end-to-end GTM process from concept to consumer including all critical interdependencies cross-functionally and cross-regions.
• Partner with the GTM leads in Product Creation, Marketing, Regions, Planning, Supply Chain, Innovation, Consumer Insights, to ensure GTM strategies are executed as intended, globally.
• Enhance the GTM calendar, using it as a strategic tool to streamline processes and align cross-functional teams around key milestones and deliverables.
• Responsible for updating process documentation, creating templates and change plans to implement new processes into functions and regions as needed.
• Project manage work activities and coordinate cross-functional teams, ensuring everyone is aligned and focused on GTM objectives.
• Identify and coordinate needs for Milestone Events & Presentations.
• Build trusted relationships at all levels of the organization, providing clarity and driving buy-in and continuous improvement mentality.

Qualifications

• Bachelor's degree with typically 8 years of relevant experience or Master's degree with typically 6 years of relevant experience or typically 12 years of relevant work experience without degree.
• Ability to drive problem solving process – frame opportunity statements, analytical modeling and facilitate the problem-solving to drive alignment and enterprise-mindset based solutions.
• Proven track record of building trusting relationships, establishing rapport and credibility within the team and with the partners across the organization
• Resourceful, comfortable with ambiguity, organized and able to prioritize & meet multiple deadlines in compressed timeframe with attention to detail
• Project management skills - proven cross functional business process and project management experience.
• Strong working knowledge Microsoft Excel, Word, Outlook, PowerPoint, and SmartSheet

Workplace Location

• Location: This individual must reside within commuting distance from our Baltimore, MD office.
• Work Schedule: This role follows a hybrid work schedule, requiring 3 days in-office per week through September 5, 2025. Beginning September 8, 2025, the in-office requirement will increase to 4 days per week.

Relocation

• No relocation provided

Base Compensation

$109,847.11 - $151,039.78 USD

Most new hires fall within this range and have the opportunity to earn more over time. Initial placement within the salary range, however, is based on an individual's relevant knowledge, skills and experience for the position. UA is committed to helping our teammates succeed and advance in their careers. Base salary is only one component of our competitive Total Rewards package.

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Benefits & Perks

• Paid "UA Give Back" Volunteer Days: Work alongside your team to support initiatives in your local community
• Under Armour Merchandise Discounts
• Competitive 401(k) plan matching
• Maternity and Parental Leave for eligible and FMLA-eligible teammates
• Health & fitness benefits, discounts and resources- We offer teammates across the country programs to promote physical activity and overall well-being

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Our Commitment to Equal Opportunity