Lead Marketing Product Management

Beko Corporate is hiring a Lead Marketing Product Management

Job Summary:

As a Product Lead , you will play a key role in driving the success of our home appliances product portfolio. You will be responsible for managing product lifecycle activities, analyzing market trends, supporting product launches, and working cross-functionally to ensure the product strategy aligns with customer needs and business objectives.

Key Responsibilities:

• Product Lifecycle Management:
• Oversee the complete lifecycle of products from concept to phase-out, including planning, development, launch, and post-launch optimization.
• Market & Competitive Analysis:
• Monitor market trends, customer feedback, and competitive landscape to identify new opportunities and risks.
• Product Launches:
• Support cross-functional teams (marketing, sales, supply chain, R&D) to ensure successful product launches and rollouts.
• Sales Enablement:
• Collaborate with the sales team to provide product training, technical documentation, and promotional materials.
• Performance Tracking:
• Monitor and analyze product performance, margins, and pricing strategies. Recommend adjustments to optimize product profitability and positioning.
• Customer Insights:
• Work closely with regional teams and consumer research functions to understand end-user behavior and adapt products or messaging accordingly.
• Compliance & Quality:
• Coordinate with quality assurance and regulatory teams to ensure all products meet compliance, safety, and quality standards.

Qualifications:

• Bachelor’s degree in Business, Marketing, Engineering, or related field (Master’s preferred).
• 7+ years of experience in product management or a similar role, preferably in consumer goods or home appliances.
• Strong understanding of B2C markets, especially in durable goods.
• Experience working in a multinational and cross-functional environment.
• Knowledge of product development processes, supply chain, and go-to-market strategies.

Key Competencies & Skills:

• Strategic and analytical thinking
• Strong project management skills
• Excellent verbal and written communication
• Results-driven with a customer-centric mindset
• Proficiency in Microsoft Office; knowledge of SAP, Power BI, or other ERP/analytical tools is a plus
• Ability to manage multiple projects and stakeholders across regions