Lead Performance Marketing (Digital Marketing)

Job Responsibilities:

• Performance Marketing Strategy:
• Develop, implement, and manage performance-driven marketing campaigns across digital channels including paid search, social media, display ads, and email.
• Optimize campaigns to achieve business KPIs, including return on investment (ROI), customer acquisition cost (CAC), and lifetime value (LTV).
• Conduct market research and competitor analysis to identify opportunities for growth.
• Continuously analyze and test new digital marketing strategies and channels to improve campaign performance.
• Campaign Management:
• Manage and optimize campaigns on platforms such as Google Ads, Facebook Ads, LinkedIn Ads, and others.
• Set up A/B tests and multivariate tests to improve ad performance.
• Monitor and adjust bidding strategies, targeting, and ad creatives to ensure optimal performance.
• Track and measure campaign performance using tools like Google Analytics, Facebook Ads Manager, and others to ensure the achievement of targets.
• Data Analysis & Reporting:
• Use analytics tools to track, report, and analyze performance metrics, making data-driven recommendations for campaign optimization.
• Develop weekly/monthly reports highlighting key campaign metrics and insights to present to stakeholders.
• Analyze conversion data and funnel performance to identify areas for improvement.
• SEO & SEM:
• Collaborate with the SEO team to align paid search campaigns with organic search strategies.
• Conduct keyword research and implement on-page SEO improvements to increase organic traffic.
• Manage and optimize Google Ads campaigns to ensure cost-effective customer acquisition.
• Budget Management:
• Manage the digital marketing budget effectively to achieve the best possible ROI.
• Ensure campaigns are executed within budget and on time, adjusting spend based on performance.
• Creative Collaboration:
• Work closely with the creative team to develop compelling ad creatives, landing pages, and email templates.
• Collaborate with the content team to ensure messaging is aligned across all channels.
• Customer Journey Optimization:
• Identify and optimize key touchpoints along the customer journey to drive conversions.
• Implement retargeting and remarketing strategies to re-engage users who have shown interest but have not converted.

Skills & Qualifications:

• Proven experience in digital marketing, performance marketing, or paid media.
• Expertise in Google Ads, Facebook Ads, and other paid media platforms.
• Experience with analytics platforms (Google Analytics, Facebook Insights, etc.).
• Strong understanding of SEO, SEM, and conversion rate optimization (CRO).
• Experience with A/B testing and multivariate testing methodologies.
• Strong analytical skills with the ability to interpret data and make strategic decisions.
• Familiarity with marketing automation tools (HubSpot, Marketo, etc.) is a plus.
• Proficiency in Excel/Google Sheets for data analysis and reporting.
• Excellent communication skills and attention to detail

Job Type: Full-time

Pay: From Rs150,000.00 per month

Work Location: In person