Leads Generation Specialist (Meta Ads Lead Generation)

The Lead Generation & Meta Ads Specialist will be responsible for creating, managing, and optimizing Meta (Facebook & Instagram) ad campaigns focused on hiring and real estate lead generation. This role combines digital marketing expertise with analytical and strategic thinking to deliver high-quality leads that fuel our business goals.

Key Responsibilities

• Plan, launch, and manage Meta (Facebook & Instagram) ad campaigns for recruitment and real estate lead generation.
• Create compelling ad copy, visuals, and audience targeting strategies to maximize ROI.
• Monitor, analyze, and optimize campaigns based on performance data (CTR, CPC, CPA, etc.).
• Manage budgets effectively to achieve lead and conversion targets.
• Collaborate with the marketing and sales teams to define lead qualification criteria.
• Maintain and organize leads within CRM systems for follow-up and reporting.
• Conduct A/B testing to identify best-performing creatives and audience segments.
• Stay current with Meta Ads trends, policies, and best practices.
• Research new tools and channels to expand lead generation efforts

Qualifications

• 1–3+ years of experience in lead generation and Meta Ads management.
• Proven track record of running successful Facebook and Instagram ad campaigns, particularly for real estate
• Strong understanding of campaign metrics, analytics, and optimization techniques.
• Proficiency in Meta Ads Manager, Facebook Pixel setup, and conversion tracking.
• Self-motivated, analytical, and able to work independently.

Preferred Skills

• Experience in Google Ads, LinkedIn Ads, or other digital platforms.
• Knowledge of landing page builders (e.g., Unbounce, Leadpages, WordPress).
• Basic graphic design or copywriting skills for ad creation.
• Understanding of real estate and recruitment marketing funnels.

Job Type: Full-time

Pay: Rs35,000.00 - Rs50,000.00 per month

Application Question(s):

• This is not an online or remote position, apply only if you are willing to come for an interview in the office.

Experience:

• Leads Generation: 1 year (Required)

Location:

• Islamabad (Required)

Work Location: In person