Leasing & Marketing Specialist

Job Title: Leasing & Marketing Specialist

Reports To: Director of Affiliated Housing

Location: University Park Apartments at Salisbury University

Compensation: $20.00-22.50 per hour and a comprehensive benefits package

FLSA Status: Non-Exempt

Summary

The Leasing and Marketing Specialist is a customer-facing leasing and marketing position responsible for resident acquisition, tours, renewal programs, marketing strategy and execution, and support for resident communications and community engagement.

Key responsibilities:

• Manage leasing activities such as lead follow-up, tours, application processing, lease execution, move-ins, and move-outs.
• Maintain occupancy targets and execute lease-up strategies with Director.
• Implement outreach to Salisbury University students and families.
• Develop and execute, with the Director, an annual marketing plan that includes digital advertisement, social media, campus partnerships, campus events, and referral programs.
• Maintain listings on rental platforms (as needed) and ensure accuracy of content, imagery, and pricing.
• Coordinate and produce marketing resources such as virtual tours, floor plan materials, and signage in partnership with Director and Residence Life Coordinator.
• Oversee renewal campaigns, incentives, and retention events in coordination with Resident Life.
• Assists with training front-desk staff regarding leasing materials and information.
• Manage move-in/move-out communication and planning.
• Prepare student key packets and processes key return inventory.
• Track lead sources, conversion rates, marketing ROI, and prepare weekly leasing statistics for Director.
• Analyze competitor landscape and provide recommendations on pricing and promotions and current leasing numbers.
• Ensure leasing practices comply with Fair Housing laws and university policies.
• Maintain accurate resident records and move-in/move-out checklists, and keys
• Serves in on-call rotation for after-hour emergencies.
• Oversee community towing in conjunction with Residence Life Coordinator
• Serves as appeals officer for conduct decisions
• Assist with Community Assistant staff training

Qualifications

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

• High school diploma or general education degree (GED)
• 1-2 years of college student housing or property management leasing operations
• Experience with social media management marketing and community tours
• Experience and knowledge of Microsoft Word, Excel and Outlook
• Ability to operate basic office equipment including a photocopier, fax, and telephone. Basic typing and filing skills.
• Strong leadership and communication skills
• Knowledge of fair housing regulations
• Ability to analyze occupancy data and develop strategic plans.
• Ability to move and lift up to 35 pounds.

Physical Demands

The physical demands described here are representative of those that must be met by an employee to successfully perform the essential functions of this job. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

While performing the duties of this job, the employee is regularly required to communicate in both oral and written manners. The employee is frequently required to sit and reach with hands and arms. The employee is occasionally required to stand; walk; climb or balance and stoop, kneel, crouch, or crawl. The employee must occasionally lift and/or move up to 35 pounds. Specific vision abilities required by this job include close vision and distance vision.

Work Environment

The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Work is usually performed within an office environment, with standard office equipment available. The work environment is mid to high paced. The ability to work overtime during key operational times is necessary. The noise level in the work environment is usually moderate.

This is not employment contract.

Salary commensurate with experience. Competitive benefits package, including health benefits, dental benefits, vision coverage, and 401K.

If you are unable to submit an application because of incompatible assistive technology or a disability, please contact COCM Recruitment from our website. We will make every effort to respond to your request for assistance as soon as possible.

To provide equal employment opportunities to all individuals, employment decisions at Capstone On-Campus Management (COCM) will be based on qualifications, and abilities. COCM does not discriminate in employment opportunities or practices on the basis of race, color, religion, sex, national origin, age, disability, sexual orientation, marital status, veteran status or any other characteristic protected by law.