Lexus Digital Marketing Communications Specialist_Fixed Term

Toyota Turkey Marketing and Sales Inc. is an international distributor responsible for the marketing, sales, and after-sales services of Toyota and Lexus branded vehicles in the automotive sector.

The ideal candidate is an analytical team player who owns the entire product lifecycle from strategy to evaluation. You will also work cross-functionally to complete product roadmaps and discover new opportunities.

Our employee value proposition is "We Respect We Kaizen!", which reflects our two most important values, "Respect for People" and "Kaizen"

The common characteristics of Toyota employees who say, "We Respect We Kaizen!" are as follows:

• Love job and do it with passion!
• Work with a smile and have fun!
• Make an effort to create happy environment!
• Value everyone for being human!
• Work with team spirit for better results

Toyota Turkey Family is looking for a new Lexus member to join as a “Lexus Digital Marketing Communications Specialist_Fixed Term”

*The role will be based on a fixed-term employment contract.

You Will Be a Perfect Match If You Have;

• Bachelor’s degree (Business, Marketing or Communication, Public Relations, Advertising)
• Excellent command of written and spoken English
• Minimum 2 years of experience in the field of digital marketing
• Have strong communication skills and be competent in relationship management among teams
• Creative thinking, able to identify long-term opportunities and trends,
• Team player with problem-solving and negotiation skills,
• Ability to multi-task, organize, and prioritize work
• Following the digital trends,
• Have good skills in Microsoft Office Programs (Word, Excel, PowerPoint)
• Have an experience in Google Analytics and SEO
• Automotive experience is plus

Main Responsibilities:

• Responsible for the company and dealer website management including content and user experience developments.
• Develop and implement digital communication strategies to enhance brand awareness
• Responsible for digital marketing media planning and buying including Google Ads, Meta Ads, Google search, based on company targets
• Conduct the creative processes of the digital marketing materials like digital ads, social media contents, catalogues, brochures, contents in collaboration with the relevant agencies.
• Monitor and analyze digital communication performance metrics, providing insights and recommendations for improvement.
• Collaborate with cross-functional teams to align digital communication efforts with overall marketing and business objectives
• Collaborate with CRM and Data teams to create customer segmentation and insights into targeted media initiatives
• Developing a successful social media management strategy on key social media platforms such as Facebook, Instagram, Twitter, YouTube and TikTok,
• Responsible for Lexus dealers’ digital marketing necessities including website & social media management, digital campaigns and so on.
• Dynamic report creation using tools like Google Data Studio
• Track and report the digital media analysis based on analytics.
• Conducting SEO strategy and managing process with relative agencies
• Stay current with industry trends and emerging technologies to ensure our digital communication strategies remain innovative and effective.