Lifecycle Marketing Coordinator

Company Overview:

SCRAM Systems is a leading provider of alcohol and location monitoring hardware, software, and mobile apps, including the SCRAM Continuous Alcohol Monitoring® (SCRAM CAM®) bracelet, the LifeSafer® L250 Ignition Interlock device, and LifeSafer Intelligence Speed Assistance. We provide an integrated approach to supporting our customers by offering solutions specific to court and agency needs in the community corrections industry throughout all phases of client management.

As a company, we are committed to continuing our tradition of re-engineering operations to streamline processes, enhance productivity, and improve client outcomes through constant innovation. Our purpose is to change lives, reunite families, and make our communities safer through advanced technology and world-class service.



Shift: First Shift

Job Summary:

We're looking for a creative, organized, and detail-oriented Lifecycle Marketing Coordinator to support the full customer and partner lifecycle-from first touch to long-term retention.?

This role will focus on content, communications, and marketing automation to deliver consistent, high-quality experiences across the SCRAM Systems family of brands, including LifeSafer, Guardian, Monitech, and QuickStart.?

You'll help plan, create, and execute communications across email, SMS, direct mail, and digital channels. The ideal candidate combines strong writing and organizational skills with a curiosity for marketing technology and data-driven storytelling.?

Duties/Responsibilities:

Content & Communications?

• Support the development of consistent, on-brand messaging across customer and partner journeys?

• Write, edit, and proofread marketing communications for email, web, SMS, print, and in-product touchpoints?

• Coordinate the content calendar across lifecycle stages-awareness, onboarding, retention, and renewal?

• Assist in creating content templates and copy libraries to streamline communications across brands?

• Partner with design and digital teams to ensure all assets align with brand voice and visual standards?

• Support A/B testing of subject lines, content variations, and CTAs to continuously improve performance.?

Lifecycle & Marketing Automation?

• Build, schedule, and test campaigns in HubSpot, including customer onboarding, reminders, renewals, and re-engagement?

• Support segmentation, personalization, and lead-nurturing strategies across multiple audiences (consumers, affiliates, attorneys, and courts)?

• Monitor performance metrics (open rates, conversions, churn) and provide insights for optimization?

• Maintain clean contact lists, naming conventions, and workflow documentation?

• Help monitor workflow enrollments and troubleshooting automation issues in partnership with the Marketing Communications Manager.?

Cross-Functional Coordination?

• Work closely with customer experience, operations, and sales teams to align messaging across the customer lifecycle?

• Help ensure consistency in tone and timing between marketing and service communications?

• Support ad hoc communications needs, such as product updates, feature launches, and service notifications?

Analytics & Reporting?

• Track and summarize key metrics for email, SMS, and automation performance?

• Assist with monthly dashboard reporting and campaign analysis?

• Identify trends and provide actionable insights to improve engagement and conversion?

• Identify underperforming content and propose edits or replacement based on engagement data.?
  

Skills/Abilities:

• Strong organizational skills and ability to manage multiple campaigns simultaneously?

• Analytical mindset with a curiosity for data and performance optimization?

• A collaborative, proactive, and adaptable team player?

• Excellent writing, editing, and proofreading skills with a strong attention to detail?

Education and Experience:

• Bachelor's degree in Marketing, Communications, or related field?

• 1-3 years of experience in marketing, communications, or lifecycle marketing?

• Experience with HubSpot or similar CRM/automation platforms (preferred)?

Physical Requirements (With or without reasonable accommodation):

• Sitting: Over 70%

• Fine Motor Movements: Over 70%

*** All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or veteran status.

Comprehensive Benefits Package:

At SCRAM, we prioritize the well-being and financial security of our employees. We understand that benefits play a crucial role in ensuring our team members feel supported and valued. That's why we offer a comprehensive benefits package that includes:

• Retirement Savings:
  • 401(k): We offer a 401(k)-retirement savings plan to help you plan for your future financial security.
  • 401(k) Matching: SCRAM provides a 100% match for the first 3% contributed and another 50% match for the next 2% contributed, amplifying your savings potential.
• Health and Wellness:
  • Health Insurance: We provide comprehensive health insurance coverage to safeguard your health and that of your family.
  • Dental Insurance: Our dental insurance plan ensures access to quality dental care for you and your dependents.
  • Vision Insurance: Take care of your vision health with our vision insurance coverage.
  • Health Savings Account (HSA): Our HSA option allows you to save pre-tax dollars for medical expenses, providing flexibility and savings opportunities. We strongly value saving for your wellness, so the company provides an employer contribution towards your HSA annually.
  • Flexible Spending Account (FSA): With our FSA, you can set aside pre-tax dollars to cover eligible medical expenses not covered by your health insurance plan. You can also save pre-tax dollars to help cover the cost of child care with our Dependent Care FSA.
• Financial Protection:
  • Disability Insurance: We offer company paid short and long term disability insurance to provide financial protection in the event of injury or illness that prevents you from working.
  • Life Insurance: Ensure the financial security of your loved ones with our company paid life insurance coverage at 1.5x your annual salary. Want more coverage – supplemental life is also available.
• Work-Life Balance:
  • Paid Time Off: We understand the importance of work-life balance. That's why we provide generous paid time off, allowing you to recharge and enjoy life outside of work.
  • Paid Sick Time: Your health matters to us. We offer paid sick time to support you during times of illness.
  • Employee Assistance Program (EAP): Our EAP offers free confidential counseling and support services to help you navigate personal or professional challenges.
• Additional Perks:
  • Referral Program: We believe in the power of teamwork and collaboration. Our referral program rewards you for referring talented individuals to join our team.
  • Tuition Reimbursement Program: We support the professional growth of all employees, but understand that going back to school is expensive. We offer tuition reimbursement up to the IRS limit annually to help our employees flourish.

At SCRAM, we are committed to empowering our employees to thrive both personally and professionally. Join us and take advantage of our comprehensive benefits package as you embark on a rewarding career journey with us.



From: SCRAM Systems