Link Building Specialist

About GPTZero

GPTZero is on a mission to restore trust and transparency on the internet. As the leading AI detection platform, we empower educators, students, journalists, marketers, and writers to navigate the evolving landscape of AI-generated content. With millions of users and institutions relying on us, we’re building a category-defining company at the intersection of AI and information integrity.

Our team comes from high-performing engineering cultures, including Uber, Meta, Perplexity, Amazon, Affirm, and leading AI research labs, including Princeton, Caltech, MILA, and Vector.

We’re looking to bring link building in-house and looking for an expert link building specialist to join our team. This person will be reporting to our SEO Lead, Ali Abbas.

You'll be creating and executing white-hat backlink building strategies like recovering lost links, link swaps, guest posting, digital PR, etc. This is a part-time role starting 20 hrs/week within EST zone with the possibility of converting to full-time based on performance

Day to day:

• Doing a link audit and creating a strategy

• Studying competitors backlinks

• Finding best targets and target website contact information

• Building a relationship with websites over email

• Pitching backlink ideas and negotiating a backlink placement and price

• Working with our content team and making sure the links are live and do-follow

• Making sure our link profile is diversified, reporting on your activities and learning
  
  

Ideal candidate:

• Has a deep understanding of white-hat link building

• Can identify quality link building opportunities

• Able to consistently generate links weekly and is cost-consicious

Must-haves:

• At least 2-years of hands on link building experience

• Can work in EST timezone

• Experience working fast-paced environment

• Well-versed in all areas of link building: competitive analysis, outreach, negotiating, reporting

• Fluent spoken and written English

• Coachable mindset and great attitude

• Experience working with Notion, Slack, G Suite

Bonus: Experience working with SaaS and US companies