Link Building Specialist – SEO Team

Job Opportunity: Link Building Specialist – SEO Team
Location: Lahore, Pakistan

Job Type: Full-Time

Experience: 1–2 Years (Proven Link Building Experience)

Education: Bachelor’s Degree in Marketing, Computer Science, Communications, or a related field
About the Role
Source Kode Solutions is hiring a proactive and analytical Link Building Specialist to join our high-performing SEO and digital marketing team. If you’re passionate about off-page SEO, backlink strategy, and organic traffic growth, and have a proven track record in white-hat link acquisition, this is your opportunity to thrive in a fast-paced, international digital agency environment.
You’ll be responsible for executing link-building campaigns, improving domain authority, and driving search engine visibility across multiple web properties. This role requires a blend of creativity, technical SEO knowledge, and outreach expertise.
Key Responsibilities

• Plan and execute outreach campaigns to acquire high-quality backlinks from authoritative, niche-relevant websites
• Conduct competitor backlink analysis, link prospecting, and SEO audits using tools like Ahrefs, SEMrush, Moz, and Google Search Console
• Build and maintain relationships with bloggers, influencers, webmasters, and digital publishers for guest posting and link placements
• Maintain organized records of link-building activities using Google Sheets, Excel, or CRM tools
• Monitor and evaluate backlink quality, ensuring compliance with Google’s Webmaster Guidelines and avoiding toxic links
• Collaborate with the content marketing, PR, and SEO teams to support guest blogging, digital PR, and content-driven outreach
• Track, analyze, and report on link-building KPIs, including referring domains, link velocity, anchor text distribution, and domain authority growth
• Stay updated with the latest SEO trends, Google algorithm updates, and link-building innovations

Required Qualifications

• Bachelor’s degree in Marketing, Computer Science, Communications, or a related discipline
• 1–2 years of hands-on experience in link building within an SEO agency or in-house digital marketing team
• Strong understanding of white-hat SEO techniques, ethical outreach, and backlink acquisition strategies
• Proficiency in SEO tools: Ahrefs, Moz, SEMrush, Majestic, Screaming Frog, Sitebulb, and Google Search Console
• Excellent communication skills for email outreach, negotiation, and relationship management
• Basic knowledge of on-page SEO, keyword research, search engine algorithms, and ranking factors
• Ability to manage multiple link-building projects independently and meet deadlines
• Familiarity with link metrics such as Domain Rating (DR), Domain Authority (DA), Trust Flow (TF), and Citation Flow (CF)
• Experience in identifying and disavowing toxic backlinks using tools like Google Disavow Tool
• Understanding of anchor text optimization, nofollow/dofollow attributes, and contextual link placement

Preferred Skills

• Experience with content marketing, guest posting, and editorial outreach
• Familiarity with CRM systems or email outreach platforms (e.g., BuzzStream, Pitchbox, Mailshake, Hunter.io)
• Understanding of Google Analytics, Looker Studio, and SEO reporting dashboards
• Knowledge of technical SEO, including crawlability, indexation, site architecture, and structured data
• Experience with AI-powered SEO tools and automation platforms
• Awareness of E-E-A-T principles (Experience, Expertise, Authoritativeness, Trustworthiness) in link-building strategy
• Ability to contribute to thought leadership through blog posts, webinars, or SEO communities
• Familiarity with brand mention monitoring, unlinked mention reclamation, and digital PR tactics

What We Offer

• Competitive salary based on experience and performance
• Access to cutting-edge SEO tools and global SEO campaigns
• Ongoing training, certifications, and professional development opportunities
• A collaborative, inclusive, and growth-oriented work culture
• Exposure to international digital marketing projects and cross-functional SEO strategies

Job Type: Full-time

Application Question(s):

• Do you have Strong understanding of white-hat SEO techniques and ethical link acquisition strategies?

Education:

• Bachelor's (Required)

Experience:

• proven link-building in an SEO agency/in-house environment.: 2 years (Required)
• SEO tools Ahrefs, Moz, SEMrush, Google Search Console, etc.: 2 years (Required)

Work Location: In person