Linkedin Advertising Expert

Job Overview
We are seeking a talented and results-driven LinkedIn Advertising Expert to join our dynamic marketing team. The ideal candidate will have a deep understanding of digital marketing strategies, particularly in leveraging LinkedIn for B2B advertising. This role requires creativity, analytical skills, and a passion for driving engagement through effective advertising campaigns. You will be responsible for developing and executing LinkedIn marketing strategies that align with our overall business goals.

Responsibilities

• Develop and implement comprehensive LinkedIn advertising strategies to increase brand awareness and lead generation.
• Create compelling ad copy and visuals using Adobe Creative Suite to capture the target audience's attention.
• Monitor, analyze, and optimize campaign performance using Google Analytics and other analytics tools to ensure maximum ROI.
• Conduct research to identify target demographics and refine audience targeting for campaigns.
• Collaborate with the content marketing team to create engaging content that resonates with our audience.
• Utilize SEO best practices to improve ad visibility and effectiveness.
• Manage budgets for LinkedIn advertising campaigns, ensuring efficient allocation of resources.
• Stay updated on the latest trends in social media marketing, performance marketing, and e-commerce to enhance campaign strategies.
• Work closely with sales teams to align marketing efforts with sales objectives and product management initiatives.
• Implement marketing automation tools to streamline campaign processes and improve efficiency.

Experience

• Proven experience in digital marketing with a strong focus on LinkedIn advertising.
• Familiarity with multichannel marketing strategies including Facebook Advertising, email marketing, and print advertising.
• Experience in B2B marketing is essential; understanding of the unique challenges in this space is a plus.
• Proficiency in using WordPress for content management and HTML for basic web edits is desirable.
• Strong research skills combined with the ability to analyze data effectively for informed decision-making.
• Excellent copywriting skills with a knack for creating persuasive content that drives action.
• Knowledge of budgeting processes related to advertising campaigns is beneficial. If you are passionate about leveraging LinkedIn as a powerful advertising platform and have the skills necessary to drive impactful campaigns, we encourage you to apply. Join us in shaping our digital presence and achieving our business goals through innovative advertising solutions.

Job Type: Temporary

Pay: $20.00 - $30.00 per hour

Expected hours: 5 – 20 per week

Work Location: Remote