Local SEO Specialist

We are looking for a detail-oriented Local SEO Specialist to join our client's Digital Marketing team. This role focuses on improving local-search visibility and driving measurable results for clients, with an emphasis on optimizing Google Business Profiles (GBPs), citations, local content, and on-page SEO.

You’ll work closely with their strategy team to execute SEO tasks, ensure quality implementation, and deliver clear, data-driven insights to improve performance.

Responsibilities:

• Optimize and manage Google Business Profiles for multiple client locations.
• Build and maintain local citations and directory listings.
• Conduct keyword research with a focus on local search intent.
• Implement on-page SEO updates, including meta tags, internal linking, and local landing-page optimization.
• Assist with local link-building outreach campaigns.
• Monitor rankings and performance using tools like Google Analytics, Search Console, and Looker Studio.
• Q.A. deliverables to ensure accuracy and alignment with client strategies.
• Stay updated on local SEO trends, algorithm updates, and best practices.

Requirements:

• 1-2+ years of SEO experience, with a focus on local search.
• Strong knowledge of Google Business Profile optimization, citations, and local ranking factors.
• Familiarity with SEO tools (e.g; Ahrefs, SEMrush, BrightLocal, Whitespark).
• Excellent organisational and communication skills.
• Ability to work independently and manage multiple tasks with precision.
• Fluent English is a must.
• Bonus Skills:
• Experience in multi-location businesses or industries like self-storage, home services, or real estate.
• Basic understanding of Google Ads and PPC.

Success Metrics:

• Timely completion of assigned SEO tasks (95%+ on-time rate).
• Reduction in error/revision rates on deliverables.
• Improvement in local ranking visibility (Maps and organic).
• Positive client feedback and internal quality reviews.

Salary:

R40,000-R45,000 per month.

Work hours:

Flexible, with a 4-5 hour overlap with EST (Eastern Standard Time) per day.

This is a remote, full-time position with a company based in New York.

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• Flexible schedule
• Paid time off

Work Location: Remote