Local SEO Specialist

Location: Houston, TX (Hybrid)

Employment Type: Full-Time

Reports To: Marketing Manager

About Symphony Advertising

Symphony Advertising is a Houston-based digital marketing agency helping local service-based businesses grow through Google Ads, Meta Ads, SEO, and Web Design.

We’re a small, high-performing team (7 people total) that values transparency, clarity, and results. Every team member has a clear role — and we all work together to help our clients turn clicks into customers.

Position Overview

The Local SEO Specialist will manage SEO strategies for small to mid-sized service businesses across the U.S. This role focuses on improving local visibility, rankings, and lead generation through Google Business Profile optimization, on-page SEO, and localized content development.

You’ll collaborate closely with the Marketing Manager, CSMs, and Web Designer to execute SEO plans that align with client goals and deliver measurable results.

Key Responsibilities

SEO Strategy & Execution

Conduct keyword research focused on local intent and service-based industries.

Create SEO strategies for each client that target high-value keywords and drive qualified leads.

Optimize and manage Google Business Profiles (GBPs) for visibility in local map results.

Implement on-page SEO — titles, meta descriptions, headings, and internal linking.

Perform site audits and provide recommendations for technical SEO improvements.

Content & Page Optimization

Work with the Web Designer or CSMs to build or optimize 4 pages per month per client (as part of ongoing SEO packages).

Ensure optimized content includes localized keywords, engaging copy, and clear CTAs.

Identify opportunities for new service area or city pages based on keyword trends.

Performance Tracking & Reporting

Track keyword rankings, GBP metrics, and lead generation data.

Use tools like Google Analytics, Google Search Console, and BrightLocal/Whitespark (or similar).

Report performance insights to the Marketing Manager and assist CSMs with client updates.

Collaboration

Coordinate with CSMs for updates, reviews, and content approvals.

Work with Carlos (Tech/Integrations) to confirm tracking setup and GA4 conversions.

Collaborate with the Google Ads and Meta Ads teams to maintain alignment between SEO and paid campaigns.

Qualifications

2–4 years of hands-on SEO experience (agency experience preferred).

Proven success in Local SEO — especially for service-based or home-service businesses.

Working knowledge of Google Business Profile, Google Analytics, and Search Console.

Experience with WordPress and Elementor is highly preferred.

Basic understanding of how SEO ties into Google Ads, Meta Ads, and web design.

Strong organizational skills and ability to manage multiple client accounts.

Personality Fit

You like clear expectations and measurable goals.

You’re proactive, detail-oriented, and comfortable managing multiple projects.

You’re a team player who enjoys collaborating but can execute independently.

You take ownership — you don’t just optimize pages; you want clients to see results.

Compensation & Benefits

Salary Range: $70,000–$8,000/month (based on experience)

Paid time off and major holidays

Growth opportunities within a fast-growing digital agency

Collaborative team environment with support from marketing, design, and tech specialists

Why Join Symphony Advertising

We’re not a corporate agency. We’re a small, transparent team that values initiative, clear communication, and results over fluff. If you want to help real businesses grow, have room to make an impact, and be part of a team that moves fast — this is your place.