Digital Marketing Manager

Description:

Position Title: Digital Marketing Manager

Department: Marketing

Reports To:

FLSA Classification: Exempt

Job Type: Full-Time (On-Site)

Schedule: Monday–Friday

About Piping Technology & Products (PT&P)

Founded in 1978 and based in Houston, TX, PT&P is a leading manufacturer of engineered pipe supports and other piping system products used in power, refining, chemical, and related industries. We’re known for fast turnaround, reliable quality, and a strong commitment to helping our customers keep critical infrastructure running. With a wide range of in-house capabilities, PT&P continues to grow while staying focused on innovation, service, and long-term partnerships. Join our team and help deliver solutions that keep critical infrastructure running safely and efficiently.

Position Summary

Piping Technology & Products is a fast-growing manufacturing company supplying pipe supports and expansion joints worldwide. We’re looking for a Digital Marketing Manager who is wired for growth — someone who thrives on turning data into results, experiments into wins, and websites into demand engines.

This is a hands-on leadership role: you’ll be the architect of our digital growth strategy and the day-to-day coach of a 5-person marketing team. Your mission is simple: grow qualified traffic, generate leads, and increase RFQs.

What You’ll Do

• Own the growth strategy — Drive web traffic, inbound leads, and RFQs through SEO, AEO/GEO, site performance, and funnel optimization.
• Lead a talented team — Manage content, design, web development, email/webinars, and marketing ops/experiments; foster a high-output, collaborative culture.
• Optimize visibility — Improve search rankings (SEO), answer engine visibility (AEO/GEO), and overall site performance (Core Web Vitals, page load times).
• Run experiments — Launch A/B tests on landing pages, CTAs, and lead flows; build dashboards to track what’s working.
• Be the player-coach — Get hands-on with analytics, dashboards (GA4, Looker Studio, HubSpot), and site optimization tools while setting direction for the team.
• Translate complexity — Learn our technical products quickly and communicate them with clarity to the right audiences.

Key Metrics of Success

• Traffic: Growth in organic and inbound web traffic
• Leads: Increases in high-quality leads and conversions
• RFQs: Measurable growth in RFQs submitted
• Performance: Faster sites, higher rankings, and improved conversion flows
• Visibility: Increased presence in answer engines (GEO/AEO) and traditional SEO

Requirements:

Who You Are

• Growth-obsessed: 5+ years in digital/growth marketing with a proven record of scaling traffic and leads.·
• Technical: Fluent in SEO, AEO/GEO, Core Web Vitals, analytics platforms, and A/B testing.
• Data-driven: Build dashboards, track attribution, and turn insights into results.·
• Hands-on leader: Ready to manage a team while jumping into the details yourself.·
• Fast learner: Can quickly absorb technical product knowledge and use it to craft clear, effective marketing.
• Coach & builder: Have the mindset to lead a team today and grow into a stronger leader with support and mentorship.

Why Join Us

• Lead a full-stack in-house marketing team with strong capabilities in content, design, dev, and marketing ops.
• Work closely with a CEO who values and understands digital marketing.
• Be at the forefront of marketing innovation in both SEO and AEO/GEO.
• Play a critical role in the growth of a 40+ year old company that continues to innovate.