Marketing Director

AUTOSOL is seeking a dynamic and results-driven Marketing Director to lead the company’s marketing strategy, campaigns, and brand evolution. This role combines creativity with data-driven decision-making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software.

The Marketing Director will lead initiatives that drive lead generation, digital performance, and strategic partnerships, while managing a growing marketing team responsible for execution across digital, events, and partner channels.

Primary Responsibilities

Strategic Leadership

• Develop and own the annual marketing plan, ensuring alignment with company growth and sales objectives.
• Define key performance indicators (KPIs) to measure campaign effectiveness, ROI, and lead generation.
• Partner with Business Development, Sales, and Engineering to ensure marketing initiatives directly support pipeline development.
• Manage and allocate the marketing budget, providing performance insights and recommendations to leadership.

Digital Marketing & Lead Generation

• Lead AUTOSOL’s SEO and digital growth strategy, optimizing for traffic, engagement, and conversions.
• Oversee all HubSpot campaign architecture, including segmentation, automation workflows, and lead scoring.
• Direct multi-channel lead generation programs (paid search, LinkedIn ads, BrightTALK webinars, and email).
• Analyze campaign results and use data to guide future investments and priorities.
• Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives.

Content Strategy & Brand Storytelling

• Develop and implement a content strategy that showcases AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories.
• Guide consistent messaging and voice across all channels—website, campaigns, and partner communications.
• Oversee production of multimedia content, including technical videos, podcasts, graphics, and collateral.
• Work closely with the Executive Vice President to refine brand positioning in energy, utilities, and critical infrastructure sectors.

Website & Analytics

• Lead ongoing website strategy, ensuring it evolves as a core lead generation and brand engagement tool.
• Manage SEO and performance metrics, leveraging tools such as GA4, SEMrush, and HubSpot.
• Establish and maintain marketing dashboards summarizing web, social, and campaign performance.
• Partner with internal teams to continuously improve user experience, SEO rankings, and conversion funnels.

Conference & Partner Marketing

• Develop the Conference and Event Strategy, identifying which events AUTOSOL will attend or sponsor.
• Ensure strong alignment between event participation and sales/lead generation goals.
• Oversee booth design, messaging, and campaign tie-ins for each event.
• Assign on-site roles to marketing assistants (digital or event-focused) and ensure post-event reporting and follow-up are completed.
• Collaborate with strategic partners (e.g., Schneider Electric, Emerson) for joint marketing, sponsorships, and co-branded content.
• Attend key events where strategic relationships or business development opportunities exist (25 to 40% travel).

Team Leadership & Collaboration

• Manage and mentor Marketing Assistants.
• Create clarity and structure through weekly team meetings, project timelines, and progress reviews.
• Foster creativity and accountability within the team while maintaining high quality and attention to detail.
• Collaborate cross-functionally to ensure all marketing efforts reflect AUTOSOL’s values, expertise, and commitment to customers.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) generated per quarter
• Website traffic growth and conversion rates
• Campaign ROI and cost per lead
• Brand visibility metrics (social engagement, webinar attendance, partner participation)
• Timely delivery and execution of campaigns and conferences

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business; advanced degree preferred.
• 8+ years of marketing experience, including 3+ in a leadership role.
• Demonstrated expertise in SEO, digital marketing, and content strategy (industrial B2B experience preferred).
• Proficiency with HubSpot and SalesForce is a plus.
• Strong understanding of lead generation and nurturing strategies for long sales cycles.
• Excellent leadership, project management, and communication skills.
• Ability to manage competing priorities in a fast-paced, collaborative environment.

Location

Houston, Texas.

Job Type

Full Time
Full Benefits

About the Company

AUTOSOL is a Houston-based company with a focus on remote data communications software and hardware products. Our cutting edge products and designs have provided for 30 years of continuous growth in the field of Automation in the oil & gas, water/wastewater, manufacturing and aviation industries. We are located in the Clear Lake area of Houston.

We provide a structured hands-on agile environment while promoting an independent kind of creativity. We provide highly competitive salaries, comprehensive health plans, matching 401K, and profit sharing, in addition to many other benefits. In compliance with federal law, all persons hired will be required to verify identity and eligibility to work in the United States and to complete the required employment eligibility verification form upon hire.