Marketing Director

Overview

AUTOSOL is seeking a dynamic and results-driven Marketing Director to lead the company’s marketing strategy, campaigns, and brand evolution. This role combines creativity with data-driven decision-making to strengthen AUTOSOL’s position as a trusted leader in SCADA, edge data acquisition, and industrial automation software.

The Marketing Director will lead initiatives that drive lead generation, digital performance, and strategic partnerships, while managing a growing marketing team responsible for execution across digital, events, and partner channels.

Primary Responsibilities

Strategic Leadership

• Develop and own the annual marketing plan, ensuring alignment with company growth and sales objectives.
• Define key performance indicators (KPIs) to measure campaign effectiveness, ROI, and lead generation.
• Partner with Business Development, Sales, and Engineering to ensure marketing initiatives directly support pipeline development.
• Manage and allocate the marketing budget, providing performance insights and recommendations to leadership.

Digital Marketing & Lead Generation

• Lead AUTOSOL’s SEO and digital growth strategy, optimizing for traffic, engagement, and conversions.
• Oversee all HubSpot campaign architecture, including segmentation, automation workflows, and lead scoring.
• Direct multi-channel lead generation programs (paid search, LinkedIn ads, BrightTALK webinars, and email).
• Analyze campaign results and use data to guide future investments and priorities.
• Collaborate with external vendors or agencies as needed to expand reach or accelerate initiatives.

Content Strategy & Brand Storytelling

• Develop and implement a content strategy that showcases AUTOSOL’s thought leadership through blogs, videos, webinars, and customer success stories.
• Guide consistent messaging and voice across all channels—website, campaigns, and partner communications.
• Oversee production of multimedia content including technical videos, podcasts, graphics, and collateral.
• Work closely with the Executive Vice President to refine brand positioning in energy, utilities, and critical infrastructure sectors.

Website & Analytics

• Lead ongoing website strategy, ensuring it evolves as a core lead generation and brand engagement tool.
• Manage SEO and performance metrics, leveraging tools such as GA4, SEMrush, and HubSpot.
• Establish and maintain marketing dashboards summarizing web, social, and campaign performance.
• Partner with internal teams to continuously improve user experience, SEO rankings, and conversion funnels.

Conference & Partner Marketing

• Develop the Conference and Event Strategy, identifying which events AUTOSOL will attend or sponsor.
• Ensure strong alignment between event participation and sales/lead generation goals.
• Oversee booth design, messaging, and campaign tie-ins for each event.
• Assign on-site roles to marketing assistants (digital or event-focused) and ensure post-event reporting and follow-up are completed.
• Collaborate with strategic partners (e.g., Schneider Electric, Emerson) for joint marketing, sponsorships, and co-branded content.
• Attend key events where strategic relationships or business development opportunities exist (25 to 50% travel).

Team Leadership & Collaboration

• Manage and mentor Marketing Assistants.
• Create clarity and structure through weekly team meetings, project timelines, and progress reviews.
• Foster creativity and accountability within the team while maintaining high quality and attention to detail.
• Collaborate cross-functionally to ensure all marketing efforts reflect AUTOSOL’s values, expertise, and commitment to customers.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) generated per quarter
• Website traffic growth and conversion rates
• Campaign ROI and cost per lead
• Brand visibility metrics (social engagement, webinar attendance, partner participation)
• Timely delivery and execution of campaigns and conferences

Qualifications

• Bachelor’s degree in Marketing, Communications, or Business; advanced degree preferred.
• 8+ years of marketing experience, including 3+ in a leadership role.
• Demonstrated expertise in SEO, digital marketing, and content strategy (industrial B2B experience preferred).
• Proficiency with HubSpot and SalesForce a plus.
• Strong understanding of lead generation and nurturing strategies for long sales cycles.
• Excellent leadership, project management, and communication skills.
• Ability to manage competing priorities in a fast-paced, collaborative environment.

Key Performance Indicators (KPIs)

• Marketing Qualified Leads (MQLs) generated per quarter
• Website traffic growth and conversion rates
• Campaign ROI and cost per lead
• Brand visibility metrics (social engagement, webinar attendance, partner participation)
• Timely delivery and execution of campaigns and conferences

Pay: $75,000.00 - $100,000.00 per year

Benefits:

• 401(k)
• 401(k) matching
• Dental insurance
• Health insurance
• Paid time off
• Vision insurance

Work Location: In person