Local SEO Strategist

Position: CAMP Local Strategist

Type: Full-Time

Location: Edina, MN

Salary Range: $55,000 - $70,000

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Position Overview

The CAMP Local Strategist is the owner of the "Local" product, ensuring all listings, directories, and related local placements are successfully set up, maintained, and accurately reported on. This role is accountable for the execution and success of the CAMP Local package, translating its performance into client-friendly narratives focused on calls, leads, and visibility.

What is CAMP Local?

CAMP Local is CAMP Digital’s proprietary local content and visibility program built specifically for home service brands (HVAC, plumbing, electrical, and multi-trade businesses).

As search evolves in an AI-driven world, traditional SEO alone is no longer enough. CAMP Local is a structured, monthly content and local authority strategy designed to help service companies:

• Stay visible across AI-powered and traditional search platforms.
• Strengthen brand authority in priority markets.
• Improve local engagement and discoverability.
• Support conversion-focused content that drives real business results.

The program combines:

• Technical & structured content development (manufacturer pages, product hierarchy pages, optimized service content).
• Local engagement content at scale (city-specific engagement pages, blog content, and performance-driven email support).
• Social & platform integration (SEO-supported social distribution and local visibility reinforcement).
• Ongoing content enhancements to improve indexing, accessibility, and AI-readiness.

CAMP Local is built to help service brands stay findable, stay personal, and stay ahead, ensuring their digital presence adapts to how customers search today and how AI will surface results tomorrow.

Key Functional Areas of Responsibility

Own Local & Brand Page Execution:

• Manage the execution of all Local engagement pages.
• Oversee development and optimization of Brand/Manufacturer pages.
• Ensure page structure, content hierarchy, and internal linking align with local search best practices.
• Maintain consistency, accuracy, and quality control across accounts.

Lead Onboarding & Page Launch Strategy:

• Assist in collecting required data and assets for new accounts (service areas, brand partnerships, content inputs, etc.).
• Assist in establishing rollout priorities for local and brand page development.
• Coordinate with internal teams to ensure smooth implementation and communication with clients.
• Set initial benchmarks for visibility and indexing performance.

Monitor & Report on Local Visibility Impact

• Track page performance including impressions, rankings, engagement metrics, and lead impact.
• Identify opportunities to expand or refine local and brand coverage.
• Provide data storytelling by translating performance into client-friendly insights tied to calls, leads, and visibility metrics.
• Support Project Managers with structured reporting updates.

Maintain Process & Program Excellence

• Keep documentation, templates, and workflows updated.
• Ensure consistency in how local and brand pages are deployed across accounts.
• Manage renewals and ongoing optimization cycles.
• Identify efficiencies to improve scalability of the CAMP Local program.

Professional Competencies, Skills & Qualifications

• 2+ years experience in SEO and local search.
• Experience with local listings/aggregators and directory-type programs.
• Hands-on experience with GA4, Semrush, Google Search Console, Jira, Salesforce.
• Strong organizational skills and comfort managing repeatable workflows.
• Ability to translate Local performance into client-friendly narratives.

Compensation

Annual salary: $55,000 to $70,000 (Dependent on qualifications)

Benefits

• Health, dental, and vision insurance
• Life insurance
• 401(k) Match
• Health savings account
• Flexible spending account
• Paid time off
• Paid sick time
• Paid holidays
• Parental leave
• Employee assistance program
• Opportunities to advance your career
• Casual, dog-friendly work environment
• Free parking, snacks/beverages & frequent company sponsored lunches
• Collaborative work environment with endless learning opportunities

About CAMP Digital

CAMP Digital is a digital marketing agency for home services companies. Our award-winning SaaS platform along with our stellar customer service and consistent results, help home service businesses reach local customers and maximize their leads. Through cutting-edge advertising and web development strategies, we provide the most advanced digital marketing solutions possible.Simple. Effective. Fun.

Pay: $55,000.00 - $70,000.00 per year

Benefits:

• 401(k) matching
• Dental insurance
• Employee assistance program
• Flexible spending account
• Health insurance
• Health savings account
• Life insurance
• Paid time off
• Parental leave
• Vision insurance

People with a criminal record are encouraged to apply

Application Question(s):

• This is an in-person role. Are you able to commit to working in an office setting?

Experience:

• SEO: 2 years (Required)

Work Location: In person