Loyality Program Manager

The Loyalty Program Manager is responsible for designing, implementing, and managing a holistic customer loyalty strategy across all banking segments and products. This role aims to enhance customer retention, increase engagement, and drive long-term value through innovative loyalty initiatives aligned with the bank’s strategic goals.

Key Responsibilities:

Program Strategy & Design
Develop and execute a bank-wide loyalty program that aligns with customer needs and business objectives.
Define customer segments and create targeted reward structures for retail and digital banking customers.
Customer Insights & Analytics
Analyze customer behavior, transaction data, and market trends to inform program design.
Monitor KPIs such as customer lifetime value, retention rates, and program ROI.
Cross-Functional Collaboration
Work closely with marketing, product, digital, and customer service teams to ensure seamless program integration.
Coordinate with IT and data teams to ensure proper CRM and platform support.
Program Execution & Optimization
Launch and manage loyalty campaigns, promotions, and reward redemptions.
Continuously evaluate program performance and implement improvements based on data insights.
Vendor & Partner Management
Identify and manage partnerships with external vendors to enhance reward offerings.
Negotiate contracts and ensure cost-effective program delivery.
Compliance & Governance
Ensure all loyalty initiatives comply with banking regulations, data privacy laws, and internal policies.
Reporting & Communication
Provide regular updates to senior management on program performance and strategic direction.
Develop customer-facing communication strategies to promote program benefits.

Qualifications

5+ years of experience in loyalty program management, preferably in banking or financial services.
Strong analytical skills and experience with customer segmentation and CRM platforms.
Proven track record in designing and scaling customer engagement programs.
Excellent communication, leadership, and project management skills.
Experience with banking products and customer lifecycle management.
Familiarity with digital platforms, mobile banking, and omnichannel engagement.
Knowledge of regulatory requirements in financial services.
GCC experience is preferred.

Job Types: Full-time, Contract
Contract length: 12 months

Pay: ﷼40,000.00 - ﷼50,000.00 per month

Language:

• Arabic (Required)
• English (Required)