Loyalty Commerce Specialist

Key Responsibilities:

1. Loyalty Program Management

• Plan, execute, and monitor loyalty campaigns and promotions to drive engagement and repeat purchases.
• Manage program structure, tiers, and benefits to ensure competitiveness and customer satisfaction.
• Coordinate with cross-functional teams (Marketing, Sales, IT, Finance) to ensure seamless program operations.
• Track key performance indicators (KPIs) such as member acquisition, retention rate, redemption ratio, and ROI.

2. Partner and Vendor Coordination

• Identify and onboard strategic partners for loyalty redemption, offers, and rewards.
• Negotiate contracts, offers, and campaign terms with vendors to maximize program value.
• Maintain strong relationships with external vendors, payment partners, and affiliate networks.

3. Data Analytics and Reporting

• Analyze member behavior, purchase patterns, and engagement metrics to optimize program effectiveness.
• Prepare regular reports and insights for management to guide business decisions.
• Use CRM and analytics tools to segment customers and personalize loyalty offers.

4. Digital & E-Commerce Integration

• Integrate loyalty program features into e-commerce and mobile platforms.
• Ensure seamless user experience (UX) for earning and redeeming points online.
• Collaborate with the digital team to enhance visibility of loyalty benefits across digital channels.

5. Customer Engagement & Communication

• Develop targeted email, SMS, and in-app communication to promote loyalty offers.
• Handle customer queries related to loyalty program operations and redemptions.
• Gather feedback to continuously improve loyalty program offerings.

Qualifications & Experience:

• Bachelors degree in Marketing, Business Administration, or related field.
• 3-6 years of experience in loyalty program management, CRM marketing, or e-commerce.
• Experience with loyalty management platforms (e.g., Comarch, Oracle Loyalty, Salesforce Marketing Cloud) is an advantage.
• Strong analytical skills and proficiency in Excel, Google Analytics, or Power BI.
• Excellent communication, negotiation, and project management skills.

Job Types: Full-time, Permanent

Work Location: In person