Luxury brand management

The Luxury Brand Managment position is responsible for shaping and executing comprehensive brand strategies that uphold the prestige, exclusivity, and aspirational appeal of luxury clients across diverse platforms and markets. This role combines strategic vision, deep market insights, and a keen understanding of luxury consumer expectations to drive brand growth and differentiation.

Key Roles & Responsibilities

• Brand Strategy & Vision : Define and execute the overall positioning, communication, and strategic direction for luxury brands.
• Ensure brand exclusivity, aspirational appeal, and consistency across all digital and offline touchpoints.
• Market Research & Insights : Conduct in-depth market research, competitor analysis, and consumer behavior studies focused on luxury segments.
• Identify emerging luxury trends, both within India and globally, to guide brand strategy and innovation.
• Campaign Management: Plan and oversee digital marketing campaigns, influencer partnerships, and high-impact brand activations.
• Ensure all campaigns embody luxury aesthetics and storytelling tailored to high-net-worth audiences.
• Content & Communication Oversight : Drive the creation of premium content, including visuals, videos, and copy, that maintains the brand’s luxury tone.
• Ensure cohesive, compelling storytelling across social media, websites, and other digital platforms.
• Collaboration & Stakeholder Engagement : Coordinate with internal teams, including creative, media, design, and content, to deliver exceptional brand experiences.
• Liaise with vendors, agencies, and other stakeholders to uphold and elevate brand prestige.
• International & Local Market Adaptation : Adapt and customize brand strategies for the Indian luxury consumer, ensuring alignment with global standards.
• Monitor and localize international campaigns for optimal resonance in Indian markets.
• Performance Monitoring : Track key brand performance metrics such as engagement, campaign ROI, digital share of voice, and customer sentiment.
• Analyze results and provide actionable recommendations to support continuous brand growth.

Job Type: Full-time

Pay: ₹20,000.00 - ₹44,000.00 per month

Work Location: In person