Manager - Channel Marketing, Colors Marathi

Key Responsibilities

• Act as the brand custodian for Colors Marathi with end-to-end marketing and brand planning.
• Independently manage fiction and non-fiction shows, from consumer insights, creative briefs, sales support, multimedia launch planning, to sustenance marketing and budget oversight.
• Drive channel reach, viewership, and share goals through innovative ATL + BTL initiatives during launches and in the sustenance phase.
• Partner with internal teams (Sales, Research, Programming, Digital, Corporate) and external stakeholders (agencies, vendors, media partners) to ensure seamless campaign execution.
• Build digital buzz across social platforms, JioCinema/Hotstar, and channel website for new and existing shows.
• Create pre-launch sales decks, post-launch evaluation reports, and award case studies showcasing the channel’s marketing strength.
• Conduct and participate in consumer immersions, content-feedback groups, and market visits to bring back insights that shape marketing strategy.
• Identify opportunities for cross-functional integrations and brand partnerships that amplify campaign impact.

Skills & Attributes for Success

• Strong grasp of ATL + BTL media-planning and buying, with ability to translate insights into impactful campaigns.
• High creative aptitude with ability to write and think in Marathi (preferred).
• Proficiency in MS PowerPoint, Excel, Canva, and presentation-building.
• Strong project management, multitasking, and stakeholder management skills.
• Consumer-first mindset with ability to connect insights to marketing strategy.
• Comfort with both big-ticket launches (e.g., Bigg Boss Marathi) and daily sustenance campaigns.

Preferred Education & Experience

• MBA/PGDM in Marketing, Media, or Communications (preferred but not mandatory).
• 6-8 years of experience in channel marketing, brand management, or media planning—ideally within Broadcast, OTT, or Creative Agencies handling entertainment accounts.
• Prior experience in regional entertainment marketing (Marathi content) will be an added advantage.