Role Objective
To lead, optimize, and scale the contact centre operations by ensuring high-quality patient/customer interactions, optimal staffing, performance excellence, compliance adherence, and superior service delivery across inbound and outbound channels.
Responsibilities
-
Oversee day-to-day contact centre operations (inbound, outbound, email, chat, WhatsApp)
-
Ensure adherence to SLAs, TATs, call quality standards, and escalation protocols
-
Manage call flow strategies to minimize wait time and abandonment rate
-
Own scheduling, rostering, and workforce planning to match demand patterns
-
Lead and mentor Team Leaders, Supervisors, and Executives
-
Set clear performance goals (AHT, FCR, CSAT, conversion rate)
-
Conduct regular performance reviews, coaching, and corrective action plans
-
Drive a culture of accountability, discipline, and customer empathy
-
Implement and monitor call quality frameworks and audit mechanisms
-
Identify training needs and coordinate onboarding, refresher, and upskilling programs
-
Standardize scripts, FAQs, objection handling, and escalation matrices
-
Ensure consistent customer experience across shifts and channels
-
Track KPIs and publish daily, weekly, and monthly MIS reports
-
Analyze call trends, repeat issues, drop-offs, and leakage points
-
Recommend and implement process improvements to enhance efficiency and experience
-
Work closely with IT/CRM teams for system optimization.
-
Ensure effective usage of CRM, dialers, IVR, ticketing systems, and dashboards
-
Coordinate system upgrades, integrations, and automation initiatives
-
Ensure data accuracy, call recording compliance, and reporting integrity
-
Act as the single point of contact for Sales, Marketing, Operations, and Clinical teams
-
Align contact centre goals with organizational objectives
-
Handle complex escalations and sensitive customer/patient issues.
-
Support campaigns, lead conversion, appointment booking, and follow-ups.
-
Ensure compliance with internal policies, data privacy norms, and statutory requirements
-
Maintain confidentiality of customer/patient information
-
Ensure audit readiness and documentation for quality and regulatory checks.
Qualifications
Qualification: BSc / BDS / BHMS / BAMS / BUMS with MHA / MBA in Hospital Management or Marketing
Experience: Min 5 years managing contact centre is a must.
Must have skills
-
Service Level Adherence
-
people-management skills
-
Excellent communication
-
conflict-resolution ability
-
strong analytical skills
-
Process orientation